Social Media

Manners in the Digital Age: Use Old-School Etiquette to Rise Above the Social Media Mainstream

Where did our manners go? According to a Rasmussen poll taken last fall, 75% of adults polled said we’re getting less civilized as a population. In the workplace, the numbers are equally dismal: according to a Forbes.com article, author Christine Pearson cites research that says 96% of Americans report experiencing rudeness at work. The Digital […]

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How to Use User-Generated Content with Social Media

In the marketing world, user-generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Brands are desperate to regain the authenticity they’ve lost due to competition. User-generated content (UGC) in favor of a brand ticks the authenticity checkbox. We’ll first have

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How Does Your Brand Experience Translate in Social Media?

A brand is the identity of a specific product, service, or business. Key elements of a brand typically include: Name: A unique name that identifies and differentiates the brand—for example, Coca-Cola or Nike. Logo: A symbol or distinctive visual design that identifies the brand. For example, the Nike “swoosh” or the McDonald’s golden arches. Slogan

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Increase Your Social Media Conversion Rate Social CRO Optimization

5 Great Ideas to Increase Your Social Media Conversion Rate

When you’ve created a Facebook page but it doesn’t seem to be getting the results you are wanting you may start to wonder what to do next? The social media conversion rate of your page just isn’t worth the effort. It may be time to bring in some experts. When you spend some time looking

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7 Effective Ways to Increase Twitter Engagement

7 Effective Ways to Increase Your Twitter Engagement

Twitter is one of those social media platforms that works well for everything, from building relationships to lead generation. It is not easy though. It’s fast and overwhelming, and it’s too easy to get buried in millions of updates that go live there. So you’re probably wondering how to increase Twitter engagement and squeeze more

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19 Likeable Instagram Ideas for Businesses

Businesses (especially service-based ones) don’t have it easy when it comes to creating great content for Instagram Instagram is quickly overtaking Facebook and Twitter as the hot social platform for marketers to use, with over around one billion active monthly users and a strong base of celebrities, major brands, and key influencers. For businesses in

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