In this post we will show you how Cadbury’s relaunched their Wispa chocolate bar and got amazing results on Twitter with 25% increase in engagement. You will also learn how you can apply what they did to your social media campaigns and get great results too. Global confectioner Cadbury boasts a number of popular chocolate […]
Cadbury’s Wispa Relaunch: A Twitter Campaign That Exploded Read More »
B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B
3 Effective B2B Social Media Case Studies Read More »
Today 1.73 billion people worldwide are using social media, and that user base is growing and expected to reach 2.55 billion people by 2017. With that large consumer audience available, business owners have amazing social media opportunities to not only expand beyond their 4 walls, but beyond country borders to reach new customers around the
Social Media Opportunities: The Global Gold Mine Read More »
Have you noticed that people are starting to create free content for companies on their websites and social media channels? This is what’s called User Generated Content, and it is starting to become a big trend in Social Media Campaigns. Consumers Trust and Engage with UGC When American consumers are searching for information on a
The Impact of User Generated Content Read More »
In this week’s roundup of social media campaigns, we see companies and charities making use of social media tools and platforms in fun and interactive ways. Whether it involves taking photographs, throwing a bucket of water over your head or pampering a soft toy in a top hotel, fun plays a big part in helping diverse
Fun + Engagement = Superb Social Media Campaigns Read More »
What is the first word that comes to your mind when we say LinkedIn? Job? Employment? Well, these are the common phenomena that LinkedIn is mostly associated with. It is perhaps the most popular forum for job seekers and job providers. However, it does not imply that this platform is solely dedicated to and effective
How to Use LinkedIn to Generate (B2B) Leads Read More »
