It doesn’t matter whether you’re a one-person operation, medium-sized business or large corporation your social media goals are the same – to expand your presence across the web and boost traffic and sales. One of the smartest practices you can implement to help you achieve this is to identify influencers, people who are active in […]
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The hashtag: in today’s world it’s a crucial component of any online marketing effort. From Twitter to Instagram the hashtag is becoming increasingly important across all social media sites. In fact, Facebook, Twitter, Flickr, Google+, Squidoo, YouTube, Instagram, Kickstarter, Tumblr, Friendfeed, Waywire, Diaspora, Tout, and Vine all use hashtags as a way to organize content.
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These days Twitter is situated well within the echelons of social media giants. Twitter already has an astounding 555 million users and these numbers are growing each and every day. It is estimated that roughly 135,000 new people create a Twitter account daily. Roughly 18% of all online adults use the micro-blogging site and the
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The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In
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As we all now know just because you post something on Facebook doesn’t mean the majority of your friends or followers will see it. Facebook uses a complex algorithm to determine what is relevant to a user and what isn’t. If Facebook deems your content irrelevant to a user, for whatever reason, it is highly
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This is the internet and social media age and mouse clicking fingers need instant gratification. Paragraphs of dense verbiage and statistics that read like the chairman’s report are bypassed in favour of fresh, attractive and visually appealing material. Infographics for social media are a great way of improving your presence. Today, businesses are more than just
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