Hashtags are one of those things all marketers seem to know they need to use in social media, but perhaps not so many of us are using them to their full effect. I know this because I have been personally guilty of hashtag ignorance, or laziness, or a bit of both in the past. All […]
7 Easy Ways to Transform Your Marketing Strategy with Hashtags Read More »
The top UGC methods that fuel positive participation in social campaigns Getting lots of popular and positive user-generated content is a pretty common goal for marketers, but it is easier said than done—not every brand is adept at encouraging users to create it. Then there’s the type, tone, and specific platform to consider. Cheerios is
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With 555 million users Twitter is nothing less than a social media powerhouse. It is estimated that roughly 135,000 new people create a Twitter account daily and roughly 18% of all online adults use the micro-blogging site, though the majority of users seem to fall within the 18 to 29 demographic. With such a solid
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The humble hashtag was a grassroots invention in 2007, an idea hatched among Twitter users as a way of categorizing and sharing tweets. Since then it has gone viral and is widely used across numerous social media channels as well as establishing a presence in popular culture, turning up in advertisements and on television screens. In
Smart Ways to Use Twitter Hashtags to Promote Your Business Read More »
Businesses know that hashtags are vitally important on Twitter, as these keywords can help Twitter users from around the world find your tweets and connect to your business. In addition to using smartly-chosen keywords that are relevant to your message, yet not too long or complicated, you get bonus points for being able to incorporate
The Truth About Trending Hashtags Read More »
These days there are no guarantees that a social media marketing campaign will become successful. Social outlook and virtual fads are changing too rapidly to be sure of anything on the Internet. As such, Internet marketers are becoming more important and to some extent can be compared with academic researchers. Nevertheless, the unpredictability of Internet
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