Creating an online social media experience that resonates with your customers should be the sole focus of your social media marketing strategy. However, it’s easy to get lost in the pursuit of numbers: likes, shares, and how your presence online compares to your competitors. It’s essential to focus on a return on income, but not […]
Brand Experiences: How to Market Emotionally and Memorably Read More »
Ready to get started with disappearing content on Instagram? Here’s what you need to know. There’s a new Snapchat competitor. Instagram recently rolled out Stories, snackable bits of content that disappear in 24 hours. Users can now upload images and videos that they might otherwise not have placed on Instagram. The visual social platform has
What Marketers Should (and Shouldn’t Do) with Instagram Stories Read More »
Think of this like your own mini-coaching session for creating visual content that ties into your brand Since our other senses are so lame we rely on our eyes. With a little investment, visual content can bring a company’s real life spirit to the web. But visual content is a double-edged sword. Doing it right
How to Create Branded Visual Content: 4 Experts Talk Strategy Read More »
As 2014 starts, it’s time to take a look back at the leaps and bounds at which social media advanced. Let’s take a look at some of the global trends that we’ve noticed in 2013 social media: 1. Facebook Has Competition Facebook stills remains #1 in the global social media charts in terms of both
A Look Back at 2013: Social Media Around the World Read More »
