Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication […]
New Social Media Campaigns Rely on the Power of Visuals Read More »
Eyes down for this week’s raft of new social media campaigns. With the start of the 2014 FIFA World Cup only a few days away, football themed initiatives feature strongly as companies seek to capitalize on this massive global event. Social Buzz Builds as World Cup Kick-off is Imminent FIFA, the international governing body of football
Social Media Campaigns Going for Goal Read More »
This week’s roundup of social media campaigns sees a global confectionary brand, an online bookmaker and a tourism department capitalize on the spontaneity, instant nature and reach of social sites. They are inventive drives that are benefiting from one of social media’s golden rules – remembering that it’s a two-way street. By providing an interactive experience
New Social Media Campaigns that Rock Read More »
China has the world’s largest social media market with more than 300 million people regularly using blogs, social networks, microblogging sites and online forums. That’s more than the combined populations of the United Kingdom, Spain, France, Germany, Greece and Italy. The appetite for social is huge as China’s netizens spend more than 40% of their online time
How Foreign Companies Engage Consumers Via Youku Read More »
Google Plus, the social network created by Google is a relative newcomer to the social scene. The social media juggernaut was launched in 2011 and is the second biggest social media network after Facebook. There are now 300 million active monthly users on the platform, up from 190 million since May 2013. Here are some
The Google+ Hangouts Tips Every Business Should Know Read More »
The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement. The technique is also levelling the playing field. For the first time, the neighbourhood café, personal trainer, small book chain and gymnasium can have a loyalty program that
Reinventing Business Marketing with Gamification Read More »
