Social Media

The Google+ Hangouts Tips Every Business Should Know

The Google+ Hangouts Tips Every Business Should Know

Google Plus, the social network created by Google is a relative newcomer to the social scene. The social media juggernaut was launched in 2011 and is the second biggest social media network after Facebook. There are now 300 million active monthly users on the platform, up from 190 million since May 2013. Here are some […]

The Google+ Hangouts Tips Every Business Should Know Read More »

Three Reasons to Invest in Content Marketing

Three Reasons to Invest in Content Marketing

For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,

Three Reasons to Invest in Content Marketing Read More »

Reinventing Business Marketing with Gamification

Reinventing Business Marketing with Gamification

The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement. The technique is also levelling the playing field. For the first time, the neighbourhood café, personal trainer, small book chain and gymnasium can have a loyalty program that

Reinventing Business Marketing with Gamification Read More »

How Western Companies Use Weibo to Seize Market Opportunities in China

How Western Companies Use Weibo to Seize Market Opportunities in China

Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4

How Western Companies Use Weibo to Seize Market Opportunities in China Read More »

Top Tips on How to Develop the Right Social Media Voice for Your Business

Top Tips on How to Develop the Right Social Media Voice for Your Business

You can set up a social media account in a few minutes, but finding your social media personality and voice is going to take a little longer. Social media is all about engagement, having conversations and connecting with others, but have you worked out how you are going to come across to your followers? Will

Top Tips on How to Develop the Right Social Media Voice for Your Business Read More »

Scroll to Top