B2B marketing can be extremely tricky. Since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product, there is a need to reevaluate the campaigns that most B2Bs run in light of the current technological platforms they are using. Another factor that governs B2B […]
3 Effective B2B Social Media Case Studies Read More »
What is the first word that comes to your mind when we say LinkedIn? Job? Employment? Well, these are the common phenomena that LinkedIn is mostly associated with. It is perhaps the most popular forum for job seekers and job providers. However, it does not imply that this platform is solely dedicated to and effective
How to Use LinkedIn to Generate (B2B) Leads Read More »
In today’s light-speed digital world, blogs #blogs have been gently nudged out of the spotlight by Facebook, Twitter and many of the newer social media kids on the block. But this old timer isn’t some creaking relic of a bygone age that should be tucked up in a warm blanket and forgotten about. Learn how
7 Small Business Blogging Tips You Cannot Afford to Ignore Read More »
Facebook and Twitter are commonly used for consumer oriented businesses, while often ignored by B2B #B2B companies. That’s a mistake, because those companies are missing out on a tremendous opportunity. Manufacturers in the B2B world have multiple stakeholders (audiences) that need to hear their message. Two reasons why B2B companies do not take advantage of
Making Social Media in a B2B Environment Work Read More »
