Google Plus, the social network created by Google is a relative newcomer to the social scene. The social media juggernaut was launched in 2011 and is the second biggest social media network after Facebook. There are now 300 million active monthly users on the platform, up from 190 million since May 2013. Here are some […]
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For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,
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So just what makes a cool social media campaign? Regardless of what the gurus may tell you it is not an exact science. Having said that, there are a few guiding principles that increase chances of success. They include novelty, excitement and engagement. Every week our social media ninjas will search the digital landscape high and low to
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Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4
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Don’t bite off more than you can chew when you start on social media. There’s no need to jump on every social media #socialmedia site to get the word out about your business. There are hundreds of platforms, and millions of people are tweeting, pinning and posting every single day. Your job is to locate the
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The champagne corks are popping, cigars are being smoked and there are big smiles all round the office. Your latest social media campaign has generated 10,000 likes and the number of followers has gone through the roof. At first glance this is impressive stuff, you are a hit. Or are you? What kind of social media
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