In this week’s roundup, we examine various examples of social media campaigns, all of which you can certainly learn from. We see how one company is working with social to try and reach a new market and how flight passengers are being shamed by having their photos posted online. All of the featured initiatives provide inspirational […]
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In this week’s roundup of social media campaigns, we see companies and charities making use of social media tools and platforms in fun and interactive ways. Whether it involves taking photographs, throwing a bucket of water over your head or pampering a soft toy in a top hotel, fun plays a big part in helping diverse
Fun + Engagement = Superb Social Media Campaigns Read More »
Really, the days when everybody paid attention to magazine adverts and TV marketing campaigns are disappearing as we are all glued to our smartphones and social media networks. Content marketing is where it’s at as brands compete for audience attention by providing entertaining, thoughtful and stimulating material online, including via their social networks. Visuals are playing
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Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication
New Social Media Campaigns Rely on the Power of Visuals Read More »
Week after week we see plenty of social media campaigns hitting their stride as more companies feel comfortable engaging with their networks. And this week is no exception. With so many channels available to them, brands are reaching out to bigger audiences and thinking of ever more inventive ways to capture their attention. Here’s a look
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More than a week after the climax of the World Cup, the massive sporting event still looms large over the social media landscape. Analyses and statistics pore forth from platforms and brands and they have got marketers licking their lips. Elsewhere in social media, a number of small and large brands have launched brand spanking new campaigns
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