social media campaigns

Awesome Examples of Engaging Social Media Campaigns

Awesome Examples of Engaging Social Media Campaigns

Innovation, imagination, humour and lots of user-generated content are the standout features of the social media campaigns featured in this week’s roundup. They include a fascinating video quiz on YouTube to promote Ireland as a top tourist destination. All demonstrate that social media success can be achieved by giving followers something interesting to see and/or do. Guilty …

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Attention-Grabbing New Social Media Campaigns

Attention-Grabbing New Social Media Campaigns

Really, the days when everybody paid attention to magazine adverts and TV marketing campaigns are disappearing as we are all glued to our smartphones and social media networks. Content marketing is where it’s at as brands compete for audience attention by providing entertaining, thoughtful and stimulating material online, including via their social networks. Visuals are playing …

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New Social Media Campaigns Rely on the Power of Visuals

New Social Media Campaigns Rely on the Power of Visuals

Many of this week’s social media campaigns have one thing in common – image sharing. From food to hotel industries companies have launched numerous social media marketing campaigns asking followers to send in photographs and videos. It is a strong recognition of the power of images to generate massive social media engagement. With the ubiquity and sophistication …

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