social media marketing campaigns

How Western Companies Use Weibo to Seize Market Opportunities in China

How Western Companies Use Weibo to Seize Market Opportunities in China

Weibo is one of social media’s biggest success stories. Since its launch in August 2009 the Chinese microblogging platform has enjoyed a spectacular growth trajectory. The statistics around this powerful digital communications and marketing channel are truly staggering: 600 million – the number of registered Weibo users. 129 million – the number of monthly Weibo users. 61.4

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5 Successul Social Media Campaign Examples

5 Successul Social Media Campaign Examples

These days there are no guarantees that a social media marketing campaign will become successful. Social outlook and virtual fads are changing too rapidly to be sure of anything on the Internet. As such, Internet marketers are becoming more important and to some extent can be compared with academic researchers. Nevertheless, the unpredictability of Internet

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