social media marketing software

LinkedIn Marketing: 5 Essential Tips for Beginners

LinkedIn Marketing: 5 Essential Tips for Beginners

A couple years ago only a fraction of internet users were aware of LinkedIn. However, as times changed, specialized social networks came more and more into demand, and LinkedIn’s heavy emphasis on business networking helped it reach the top. Many social media specialists have stressed that LinkedIn marketing is likely to become an obvious trend […]

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Content Marketing Vs Traditional Marketing – How They Compare

Content Marketing Vs Traditional Marketing – How They Compare

In this post you will learn about Content Marketing vs Traditional Marketing, and the key advantages for your business. Marketing has always been about telling stories that capture an audience’s imagination and moves them to act. The more compelling the story the more likely customers will embrace the message. Traditional marketing does it with television, radio and

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The Five Essential Rules of Social Media Engagement

The Five Essential Rules of Social Media Engagement

In this post we will take a look at what it takes to increase your Social Media engagement. Social media marketing success is not measured by numbers alone. You may have more followers than a film star, but if you’re not creating and maintaining meaningful dialogue with them your presence will count for nothing. You might as

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Doughnuts, Football and Mouthwash: New Social Media Campaigns that Rock

Doughnuts, Football and Mouthwash: New Social Media Campaigns that Rock

Each week, forward thinking companies are dreaming up novel ways of connecting with their consumers and reaching new ones via social media. Between contests, content, quizzes, videos and image sharing there are many ways for brands to attract attention. Followers are more than happy to spread the word about a company when they are engaged,

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Three Reasons to Invest in Content Marketing

Three Reasons to Invest in Content Marketing

For companies to communicate successfully with clients, it is vital that companies produce messages which compliment that general marketing strategy. Although it may sound relatively easy, dealing with content marketing can be quite complicated at times, causing much stress and uneasiness in the business. No matter how frightening the thought of content marketing may sound,

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