A Foolproof Guide to Making Viral Content on Social Media

Pauline FarrisSocial Media Marketing

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Social media platforms such as Facebook, Twitter and Instagram have taken the world by storm.

Part of their success can be attributed to the rise in popularity of smartphones and portable devices.

However, no one can deny the multi-billion user base which actively uses one or several social media platforms daily.

This makes social media platforms a very lucrative and time-worthy investment for marketers.

Let’s take a look at several tips and resources to help you achieve viral status on social media in a quick and easy way.

1. Create original content

The importance of original content on social media cannot be overstated.

Audiences rarely respond well to overused stock images and reposted content that is out-of-date.

To that end, it’s always a good idea to create a content creation pipeline for your brand.

You might be an expert at marketing, social media management or customer relations but if you don’t know how to write effective content, it might be a good idea to outsource.

You can hire one or several content creators through services such as RewardedEssays and SupremeDissertations in order to alleviate that shortcoming.

Once you have a pipeline in place, you can focus your efforts on refining the topics and optimization of your social media content.

2. Chase industry trends

Depending on your brand’s standing within your industry, you will either set trends or chase after them.

The truth is oftentimes larger companies with already established reach and more funds have a higher chance of setting trends.

Smaller content creators have to rely on diligent research, original content and audience loyalty to grow.

This doesn’t have to discourage you however, since viral content can pop up anytime and anywhere.

Make sure that you follow several news outlets and content providers within your niche on a daily basis.

Once you take notice of a new trend, it is of utmost importance that you create content based on that topic, from your point of view that will benefit your readers.

In order to react fast, services such as FlashEssay or Trello can assist you in writing, editing and managing social media content.

Once a trend takes hold online, it will spread like wildfire through different outlets and content channels.

Make sure that your content is among the first when it happens and that you have good insight to offer.

3. Smart use of hashtags

Hashtags have taken root in social media channels as a means of tagging content.

Once you tag your content with certain hashtags, it will effectively be categorized as a part of some niche or industry.

This is a very effective tool in making sure that your content becomes viral once you post it.

In order to make full use of hashtags, research the keywords popular in your industry.

For example, a graphic design social media page might use hashtags such as #design, #visual, #art, and so forth.

Don’t be afraid to add a personal touch to your hashtags in the form of an original tagline or your brand name.

However, you should use standardized tags based on your niche no matter the occasion.

4. Focus on memorable taglines

Social media platforms such as Twitter and Instagram are the perfect grounds for short, direct and memorable messages.

Their design philosophy revolves around shareable content and as such, it is important to optimize your content per their standards.

You can use famous quotes, short marketing taglines, and simple questions to stir up a conversation with your followers.

Don’t rely on overly long text in social media platforms.

If you have to write longer content, blog about it on your site or Tumblr then link that content back to the social platform in question.

“Short and sweet” is the name of the game in these channels so you should make the most of it in order to make your content viral.

5. Content calendar & automation

The benefit of using social media sites as your marketing platform is the prospect of automation.

You can easily schedule content to be published with tools like MavSocial based on your content plan without your explicit “click”.

This is highly beneficial for creating viral content since you won’t have to worry about logging in and publishing something in person.

All of your efforts can be focused on social interaction, content planning and reaping the benefits of using social media content automation.

With more time on your hands, this also opens the door for potential translation and localization of your content.

You can localize both your posts and hashtags through specialized platforms such as IsAccurate.

The combined effect of multiple language versions of the same content will allow you to reach an unprecedented number of readers at once.

6. CTAs matter

Lastly, social media marketing campaigns are unlike other marketing mediums in some regards.

One of the most important parts of advertisement is the call-to-action (CTA) embedded in the content.

Make sure that your posts have solid and inviting CTAs that cater to your audience.

If you post content without CTAs, your audience is unlikely to do anything about it.

Instead, write CTAs which will ensure that your content is shared, liked, commented on and otherwise interacted with.

The more activity and buzz surrounding your content, the higher your chances are at making it viral.

7. Interact diligently

The staple of social media platforms is the interaction they provide – this can be used to directly increase your chances of going viral.

Content creators and brands can comfortably interact with their fans and customers.

This means that you should place priority on making sure that each message directed at you is responded to with due diligence.

And what better way of doing it than to have all your messages and comments all in one platform?

Don’t leave customers hanging and use this opportunity to build goodwill and loyalty with your customer base.

About the Author

Pauline Farris

Pauline Farris is a professional Translator with a Masters in Translation Studies. As a native Brazilian Portuguese speaker, she has been working in translations for over eight years for big translation companies. She currently also works as an editor for RatedByStudents and TopWritersReview where she helps people make their best out of their essays.