A social media research report that was recently conducted for American consumers who have interacted with a company’s mobile ad network showed that more people expect to follow along with the Super Bowl on Facebook social media (44.3 percent) than Twitter (18 percent). The research by conducted by Fluent.
The main challenge for Facebook and Twitter is how to get their channels noticed? Do a search for ‘Super bowl live twitter’ and you are overwhelmed by the results – which poses the challenges for marketers to stand out.
Facebook is easier with their easy to find feed.
But the real test will be Super Bowl 2015!
This article originally appeared in AdWeek