Don’t underestimate the power of Twitter – it can absolutely help you bring in new business!
As a marketer, you’ve probably heard that you should use Twitter as often as possible, but do you really know why?
If you’re reading this, you may not. But the truth is that Twitter is so much more than a basic tool – it can help you create a stronger brand presence, build a loyal following, and win more business than ever!
Take a look at these statistics:
- 54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content).
- 72% of Twitter users reported that they’re more likely to make a purchase from a small or medium-sized business they follow moving forward.
- 77% of Twitter users feel more positive about a brand when their Tweet has been replied to.
- Around 79% of Twitter users recommend brands that they follow.
- About 42% of consumers learn about new products and services on Twitter.
Think it might be time to start taking Twitter more seriously yet?
Keep reading – by the end of this post, you’ll have a better idea of how to generate business leads on Twitter.
Optimize your profile
Let’s face it – if you have an egg as a profile image and a vague bio that doesn’t say much about your brand, you’re probably not going to get many followers.
That’s why it’s so important to optimize your profile in a way that makes you stand out and communicates the value of connecting with your business.
Start by adding a profile image that represents your brand – something easily recognizable, like your company logo.
Here’s how marketing agency Launch and Hustle does this on their Twitter profile:
You can see that they’ve put the name of their agency in the cover image too, which helps them brand their Twitter profile even more.
Now, let’s take a closer look at their bio:
After reading this, you know exactly what Launch and Hustle does. And if you want to find out more about the agency, you can click their website link.
Follow their example, and provide a description of your company and include a link in your bio. That way, anyone who visits your profile can immediately tell who you are and what you do.
But don’t stop there. You can also collect leads from your bio by linking to a free resource your followers can get in exchange for their email address.
Here’s how course creator Melyssa Griffin encourages workshop sign-ups in her bio:
Even if you don’t have a downloadable resource, you can use your bio to promote something else. For example, you could link to a product line or a recent blog post.
And remember, if your link is too long to fit in your bio, you can always use a service like Bit.ly to shorten it!
Once you’ve got your profile set up, you’ll want to follow your target clients and start interacting with them.
For every 100 Twitter users you follow, 31 will follow you back. With that in mind, it’s easy to understand why it’s so important for you to follow your target customers. You want them to follow you back so your business can stay on their radar!
Pin a tweet that helps you collect leads
We’ve already talked about generating leads with your Twitter bio content, but did you know you can pin a Tweet to the top of your profile to help collect even more leads?
Here’s how course creator Maya Elious used a pinned Tweet to drive webinar sign-ups:
Since this is the first Tweet anyone sees when they visit her profile, it draws a lot of attention to the fact that she’s hosting a webinar and encourages sign-ups.
To use this strategy for your business, follow this 4-step process:
- Decide what action you want users to take.
- Publish a Tweet that will entice users to take the desired action. (For example, if you want people to download a free eBook in exchange for their email address, create a Tweet about the eBook that tells people to download it and includes a download link.)
- Click the ellipsis at the bottom right of the published Tweet.
- Choose “Pin To Your Profile Page.”
Just like that, you’ll be able to draw major attention to the Tweet you’re trying to promote. And chances are, you’ll get lots more clicks through to your content as a result!
Consistently share content relevant to your target audience
Sharing content your audience loves can help you drive engagement and encourage more people to follow you.
Now, you may be wondering:
How can I determine what kind of content will help me build a thriving community and turn my Twitter account into a lead-generating machine?
Here are a few tips to help you out:
- Post content that teaches your audience something they want to know (in relation to your business). For example, if you own a marketing firm that services IT companies, you’d want to share content about IT/B2B marketing.
- Analyze the competition. Take a look at what your most successful competitors are doing on Twitter. Of course, you won’t want to copy them, but you can learn a bit about the kind of content your audience wants the most!
- Ask for feedback. Post a survey Tweet to find out which topics your audience is most interested in learning about, and use the responses to help guide your Twitter content strategy.
Keep in mind that you shouldn’t just share your own content – curate other content relevant to your audience too. You can find relevant content to share using Buzzsumo or a similar tool.
Keep up the good work!
Realize that your following won’t grow overnight. To achieve success on Twitter, you have to put some serious time and effort into engaging your audience.
That’s why it’s important to be patient with your Twitter marketing efforts.
As long as you stay active on Twitter and follow the tips listed here, you’ll be well on your way to getting more engagement and leads!