3 Types of Content that Increase Twitter Engagement

Jorden RoperSocial Media Marketing

3 Types of Content That Increase Twitter Engagement and Follows

Stand out from your competitors with content that helps you increase Twitter engagement and follows like crazy!



Let me guess.

You have a Twitter marketing plan in place, and you share new content every day – without fail.

But when you analyze the actual results you’re getting from Twitter?

Nada. Zip. Zilch. Zero.

So, you think to yourself:

Ugh. I’ve put SO much effort into making this work, and for what?

Look – I know it can be tempting to write something off as ineffective when you feel like you’ve given it your best shot.

But don’t give up just yet. Twitter can be an amazing tool for engaging your audience, making connections, and marketing your business.

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You just need to share the right kind of content with your audience – content that will engage them and entice them to follow you.

If you’re not sure where to start, keep reading. I’m going to go over a few types of content that can help you increase Twitter engagement and follows like crazy.

Let’s start with one of my favorites.

Relevant GIFs

Make no mistake – GIFs aren’t just for Buzzfeed listicles. Used correctly, they can drive engagement and help you build stronger connections with your Twitter followers.

Want to try using GIFs on Twitter?

Write your Tweet, then click on the square that says “GIF” under the text box:

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When you click, you can look through the available GIFs by category or search for specific types of GIFs.

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You can use Giphy or a similar site to create your own GIFs to share on Twitter too. Here’s an example of a branded GIF shared by Intel Australia/NZ:

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Sharing something like this is a great way to grab your target customers’ attention, especially if you’re launching a new product that you want to build hype around.

If you’re trying to build your personal brand on Twitter, consider creating a GIF that features you in it.

Here’s an example from Ash Ambirge of The Middle Finger Project:

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Since her blog targets self-employed people, this GIF is perfect for connecting with them.

Graphics with tips for your target audience

Tweeting helpful tips for your target audience is great, but you’re missing out if you don’t include a visual with those tips. Research shows that Tweets with photos get a whopping 313% more engagement.

Joanna Wiebe of Copyhackers shares custom graphics with tips specifically for copywriters (her target audience), like this one:

copyhackers-twitter-engagement-post

You can use a free design application like Canva or something more robust like Photoshop to create something similar.

Whatever you do, make sure you:

  • Choose a font, font size, and color scheme that makes your tip easy to read.
  • Include the name of your business and/or the URL of your website in smaller font on the graphic somewhere.
  • Track your results. Over time, you may notice that certain types of tips drive more engagement than others. Make a note of this, and adjust your strategy as you learn what works best.

Periscope videos

Chances are, you’ve heard of Periscope, the wildly popular live streaming app.

But did you know that you can Tweet out your Periscope broadcasts to drive even more engagement?

It’s true. And since research shows that 82% of Twitter users watch video on Twitter, it’s definitely worth trying out!

To get started, attach your Twitter account to Periscope. Then, before you go live, you’ll see a small Twitter icon you can tap to Tweet out your broadcast.

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About the Author

Jorden Roper

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Jorden Roper is a B2B copywriter and the founder of Cutthroat Copy. When she's not working, you can usually find her posting GIFs on Twitter, playing music, or hanging out with her Chihuahuas.