Accurate targeting in B2B social media Have you ever shared something exciting with someone, then felt let down or disappointed when they didn’t share your same level of excitement? Let’s say you’re excited about a new pair of running shoes you bought. When you share this news with your book club friends, they simply smile […]
How to Identify Your Audience in B2B Social Media Read More »
With the 2016 Games Developer Conference #GDAC16 now behind us, I review one of the hottest trends that was at the show – virtual reality or VR. I was somewhat skeptical of virtual reality and whether it would deliver the experience promised. What I wanted to see was application of VR for social media. Although I
Virtual Reality & Games Developer Conference 2016 Read More »
In today’s digital world, social media can be the making or breaking of your company’s branding efforts. But an often-overlooked aspect of a social media campaign is a company’s social media profile itself.
Social media profiles should never be rushed or completed merely as an afterthought. As the platform from which all your tweets, updates […]
Five Tips for Creating a Mind-Blowing Social Media Profile Read More »
Socialpreneur Deborah Anderson interviews MavSocial Founder & CEO Matt Holden on WebToolsTV Web Tools TV is a no-holds-barred live program via Google Hangouts and interviews founders of tools and tech bloggers. Transcript: Deborah Anderson: Welcome everybody to WebTools TV. This is our third episode. But that’s not what really matters tonight; what matters is our
CEO Interview: Matt Holden MavSocial Bullish on Visual Content Read More »
Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a
In this week’s roundup of new social media campaigns, we see a number of travel related marketing endeavours as companies seek to encourage people to book their vacations. They are characterized by fun, engagement, photographs and a contest element. Elsewhere, there’s news of a big success for one European travel company on Sina Weibo and
Social Media Campaigns for those with the Travel Bug Read More »
