It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to interact with consumers. Brands are beginning to understand that having a presence on the platform is a necessity, but many don’t understand all of the features it has to offer. One part of […]
9 Tips for Packing Your Brand’s Message Into a 15-Second Instagram Video Read More »
Social media marketing has become so pervasive that 93 percent of marketers utilize it. The problem isn’t whether it’s important and whether to integrate it into our marketing plans. It’s how to integrate it into our daily business lives on a day-to-day basis. What may surprise you is that social success isn’t dependent on some X-factor or trick, but is
A Day in the Life of a Successful Social-Media Strategy Read More »
Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. But we all know, deep down inside, that social media is important. And we know that we have to
3 Techniques That Will Double Your Social Media Content with Half the Effort Read More »
Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook
10 Successful Facebook Marketing Examples Read More »
Every quarter, GlobalWebIndex preforms studies on how social networking is being used across different age groups and different countries. Over the course of a year, over 170,000 people are questioned in 32 markets including the Americas, Europe and Asia. In the fourth quarter of 2014, a group of people (41,983 adults ages 16 – 64)
Summary of Social Media Network Activity 2014 Read More »
Where did our manners go? According to a Rasmussen poll taken last fall, 75% of adults polled said we’re getting less civilized as a population. In the workplace, the numbers are equally dismal: according to a Forbes.com article, author Christine Pearson cites research that says 96% of Americans report experiencing rudeness at work. The Digital
