In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers, […]
Why KOL Marketing Is so Effective in China Read More »
If you’re looking to reach Chinese consumers, you’ll likely be using WeChat. With over 1 billion monthly active users it’s China’s most popular app. However WeChat is no walk in the park, it is a complex ecosystem and its functionality eludes many marketers in the West. Many marketers look at WeChat as their carriage to
5 Successful Brands Doing Wechat Marketing Read More »
China’s most popular app, WeChat, with over 1 billion users, has international brands scrambling to optimize the way in which they reach and engage with their audience through this all-encompassing platform. If you haven’t yet familiarized yourself with WeChat and how it can be used by brands to connect with Chinese consumers, read our ‘WeChat
How Brands Are Using WeChat Mini Programs Read More »
Most marketers with their eyes on the China market will have heard of WeChat by now, China’s most popular social app. WeChat now has surpassed over 1 billion monthly active users as of March 2018, thanks to a series of promotions rolled out during the Chinese New Year. Because of the restrictions the Chinese government
A Beginner’s Guide to WeChat Marketing Read More »
