Olivia Plotnick

Olivia is the Marketing Manager for Brandigo, a marketing and communications agency in Shanghai. She writes about social media marketing and communications in China.

KOL-marketing-in-China-blog

Why KOL Marketing Is so Effective in China

In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers, …

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