It’s that time of the year again—2016 is wrapping up and it’s time to look to the future. It’s been a heck of a year for social media. Twitter launched Moments. Facebook jumped on the live video bandwagon. Instagram took a leaf out of Snapchat’s ephemeral book. Microsoft bought LinkedIn. Across the board, algorithms upped […]
4 Predictions for Visual Content and Social Media in 2017 Read More »
What makes Instagram Live different and why that matters Live video began gathering momentum in early 2016 when businesses of all sizes began to experiment with the medium. Enterprising marketers from a wide variety of industries found creative ways to integrate live video in their marketing strategies. Facebook and Periscope currently dominate live video and
Leverage the Power of Exclusivity with Instagram Live Read More »
Back in April 2016, an announcement was made by Facebook inviting third parties to use the Facebook Messenger platform to host their own chatbots. Since then, you may have noticed the option to communicate with bots through your Facebook messenger app. When tapping the ‘Search’ bar, you’ll now see a section just for ‘Bots’—waiting for
The Rise of the Chatbot: How a Digital Entity Can Promote Your Brand Read More »
As any good digital marketer will know, visual content is essential. Why? Because 90 percent of information transmitted to the brain is visual, showing just how powerful an image can be. Plus, articles enhanced by images can garner 94 percent more clicks! In addition to looking great on a digital page, visuals can help to
How to Use Visual Storytelling to Brighten Up Your Content Read More »
Boost your brand visibility and drive more sales by partnering with Instagram influencers Have you ever partnered with an Instagram influencer to get more eyes on your products? If not, now may be a good time to start. Research shows that influencer marketing is the fastest-growing channel for customer acquisition and pays $6.50 for every
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Christmas tree – check! Too much hot chocolate – check! If you’re enjoying this holiday season as much as we are, you may have gotten really creative with your Christmas social media campaigns. So why not use holiday-themed hashtags that can increase your engagement during the holidays? On networks like Twitter and Instagram, hashtags are
25 Holiday Hashtags for Bloggers, Marketers and Makers Read More »
