Chatbots have come a long way in the last few years. Gone are the clunky bots that couldn’t understand you and had very little practical use. Today’s bots are sleek, smart, and useful – in fact, 47% of consumers would buy a product from a chatbot. So what do chatbots do? They help brands level …
We talk about the social media trends and practices we should pay attention to all the time! After all, as social media marketers, it’s our job to keep up with what’s going on. We’ve got two brilliant posts on the blog already to help you put your best social media foot forward this year: How …
Social Media Marketing Practices You Should Ignore! Read More »
Video has taken over the internet. And I’m not just talking about cute cat videos or the latest delectable dessert from Buzzfeed’s Tasty (those things are amazing!). Over 55% of people watch online videos every single day. According to a joint study by Vidyard and the Aberdeen Group, businesses that use social media video see …
How to Add Video to Your Social Media Marketing Strategy Read More »
Winter, 1995. Randy Conrads launches Classmates Online. The premise is simple. Create an account, add some info and then find your old friends from kindergarten, high-school and college. Rekindle the connection without getting on the phone. Then in spring 1997 Andrew Weinreich launched Six Degrees. This social network could do even more. If you had …
How Social Media Changed the Marketing World Forever Read More »
Tap into your best content source What’s more authentic? Source On the left, we’ve got a polished post featuring a delicious looking burger that has clearly had some help getting picture ready. On the right, we’ve got a real person enjoying some fries, a soda and McDonald’s Instagram hashtag campaign, #SipShareWin. That’s the difference between …
How to Use User-Generated Content for Your Business Read More »
