Sophia Dagnon

Sophia Dagnon is a B2B copywriter and digital marketing consultant specializing in all things social media.

How to Add Video to Your Social Media Strategy_Blog

How to Add Video to Your Social Media Marketing Strategy

Video has taken over the internet. And I’m not just talking about cute cat videos or the latest delectable dessert from Buzzfeed’s Tasty (those things are amazing!). Over 55% of people watch online videos every single day. According to a joint study by Vidyard and the Aberdeen Group, businesses that use social media video see …

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How Social Media Changed the Marketing World Forever_BlogPost

How Social Media Changed the Marketing World Forever

Winter, 1995. Randy Conrads launches Classmates Online. The premise is simple. Create an account, add some info and then find your old friends from kindergarten, high-school and college. Rekindle the connection without getting on the phone. Then in spring 1997 Andrew Weinreich launched Six Degrees. This social network could do even more. If you had …

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How to Use User-Generated Content for Your Business_Blog

How to Use User-Generated Content for Your Business

Tap into your best content source What’s more authentic? Source On the left, we’ve got a polished post featuring a delicious looking burger that has clearly had some help getting picture ready. On the right, we’ve got a real person enjoying some fries, a soda and McDonald’s Instagram hashtag campaign, #SipShareWin. That’s the difference between …

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