How Social Media Helped during Typhoon Haiyan

November 2013 saw a Filipino national catastrophe of unimaginable scope, with at least 10,000 feared dead and entire communities leveled by the winds of Typhoon Haiyan (locally known as Yolanda). Typhoon Haiyan social media has helped many during this tragedy.

Tacloban typhoon mavsocial

The scale of need and aid is enormous. Millions lack shelter. Relief operations have been hampered by heavy debris in harbors and destruction at airports. Felled trees, upended electricity poles and downed power lines have left all but a few roads to the disaster sites impassable.

With a scale of destruction similar to the 2004 Tsunami that washed away entire areas, the Philippines has such little response capability.  International aid was activated quickly as death tolls can rise quickly after such disasters.

Social media played a significant part in mounting international responses.  The internet, available to most areas of the Philippines, and smartphone access enabled citizens to send out mayday calls and updates from various regions.

facebook post typhoon mavsocialFacebook user Nathaniel Robinson posted “Ten thousand dead and hundreds of thousands without food and potable water” and his was just one of many posts and updates via Facebook.

Facebook has an estimated 30 million users in the Philippines.


Rhiana twitter post Typhoon mavsocialPopstar Rihanna proves that she isn’t just a party going fashionista by donating $100,000.

Not only has Rihanna donated, David Beckham, pop star Robbie Williams, super model Elle Macpherson and Sex and the City actress Sarah Jessica Parker all have pledged funds.

Would such response have been possible without Facebook, Twitter other social platforms?

Important links to use:
Google Asia Pacific Emergency Response and Person Tracker
Red Cross USA

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