Innovation doesn’t stand still and in this week’s roundup of new social media campaigns, a film company has launched a novel and immersive social media project to promote the release of its forthcoming picture.
Other campaigns feature competitions, prize money and meaningful content. Among the hot news topics are the announcement of Twitter’s new office in Indonesia and a survey into just how much executives are spending on social.
Innovative Ways to Get You into the Cinema
Sony and Screen Gems have launched a unique social media campaign on Twitter and Instagram to promote their forthcoming thriller “No Good Deed”. On Twitter, users can play a game, #TweetToEscape that involves a series of tweet challenges to try and outwit the movie’s escaped killer. This makes use of hidden Twitter posts, bit.ly links and Twitter’s beta video tool.
Over on Instagram, the two companies have set up multiple accounts, and within each account thumbnails of images and videos form one large image. Specific images are tagged and link the player to the next account. The idea is to create an immersive environment that takes the user much deeper into the story.
Social Media Search for a Fan Model
USA-based professional basketball team Phoenix Suns has launched a social media campaign to find new fan models. Fans are being encouraged to post pictures of themselves wearing Suns sporting attire on Twitter, Instagram and Facebook with the hashtag #LightsCameraSuns.
Selected fans will be invited to take part in a photo shoot that will be used as part of the team’s marketing campaign for the forthcoming season. A selection of the most creative submissions will feature in an album on the Phoenix Suns Facebook page.
Does Your Rock?
Students and schools in the United States could be in line for a cash prize for taking part in the “Best School Ever” social media campaign. It was launched by a mutual life insurance company and is asking students to send in tweets about why their school rocks using the hashtag #MMBestSchoolEver. They will then be entered into a draw to win $5,000 for their school and $5,000 for the student.
How to Photo Kitty Looking Pretty
According to the Royal Society for the Prevention of Cruelty to Animals (RSPCA), 70% of cats waiting for adoption are black, and one of the reasons they have been abandoned is because they are tricky to photograph. That got the marketing gurus at Samsung New Zealand thinking, and they have come up with a social campaign that offers solutions for cat lovers as well as promoting one of its new phones.
Working with animal photographer Rachael Hale McKenna and the Auckland SPCA, Samsung organized a photo-shoot that demonstrated how to take better photos of black cats. There is also an instructional video.
“With cats being one of the most popular online subjects, we were hoping the video would inspire Kiwis and others the world over, to do a better job of photographing cats and ensure that more cats, regardless of their colour are given a loving home,” said Mike Cornwell, marketing director at Samsung New Zealand.
Turning to Social to Improve the Perception of Greek Life
Alejandro Vera Corzo, Vice President of Operations for the Inter fraternity Council (IFC) at The University of Toledo was fed up of media stereotypes of Greek life. Namely, the stereotype that portrays Greek fraternities and sororities as hedonistic party havens of binge-drinking and revelry.
So together with other members of the UT IFC they have launched a campaign to change perceptions of Greek life. It started with an introductory video uploaded to YouTube and shared via social media and is being followed by a new video every day until September 25.
Each video shows past and current fraternity and sorority members explaining what their Greek values are and how they live by them daily. The campaign was inspired by a similar initiative last year at Murray State University that was started by Jason Hinson-Nolan.
“It all started with an idea one morning while I was getting ready for work at MSU,” Hinson-Nolen said. “I had noticed that the organizations on campus were taking values-based actions, but sometimes the campus community wasn’t aware of all the good the Greeks were putting into the world.”
Social Media News
A quick look at some of the social media news that’s been grabbing attention and headlines over the last few days:
Twitter to Open New Office in Indonesia
Twitter is preparing to open its fifth office in the Asia Pacific region with a new base in Jakarta, the capital of Indonesia. The country has around 20 million active Twitter users and according to Twitter’s Global President of Revenue and Partnerships Adam Bain, there is vast potential there. The new office is expected to open within the next six months and will focus on sales and business development.
Digital Marketing is Critical for Business
A recent survey by Tata Consultancy Services found that 70 percent of enterprises consider digital initiatives to be critical to business. The study surveyed 820 executives in 13 global industries across 10 countries. They singled out marketing technology and social media budgeting as receiving priority. Among the report’s findings are:
- Executives in Europe, Asia-Pacific and Latin America set aside approximately 19 percent of their budget toward social media.
- Executives in North America spend 21.4 percent of their budgets on social initiatives
“The world economy is in the midst of a tectonic shift from the Internet Economy to the Digital Consumer Economy,” said Natarajan Chandrasekaran, CEO of Tata Consultancy Services. “Five key digital technologies are driving this shift; Big Data and analytics, cloud computing, mobile and pervasive computing, social media, and robotics and Artificial Intelligence.”
The finalists for the Digital Innovation Asia Awards have been announced. The awards were created to showcase “the best and most innovative work so we can all learn, improve, and celebrate digital innovations in Asia”. The winners will be announced at a prestigious ceremony in Bangkok on September 3.
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