On page SEO. Off page SEO. Link building. Long tail keywords. You do it all! You’ve even got a rock solid process in place.
Every piece of content you publish is given its best chance.
But what about your social media profiles?
Social media platforms act as search engines in their own right. We use them to search for trending events, brands and news. An exceptional social media profile makes it easier for your clients to find you when they are searching for that perfect solution.
So how do you kick each profile into shape? Before we dive into the specifics of how to optimize your profile for each individual platform, lets look at some general best practices!
SEO practices that will work for all social media profiles
1. Fill your profile out completely
1. Fill your profile out completely
Fill in every part of your profile in detail, mirror the tone of each platform and write persuasive copy.
Use best practice copywriting to engage and intrigue visitors. They are there because they want to get to know you! Show your whimsical, playful side in your Twitter bio to create a personal connection or use LinkedIn’s longer company profile to identify a key problem that your product solves.
Put yourself in the user’s mindset. What would entice them to learn more about you?
2. Use long tail keywords in your bio and descriptions
Use the keyword research you use for your webpage SEO to identify the terms your ideal client uses to search for you on each platform.
Include keywords in your bio and descriptions in a natural way. Search engines are increasingly sophisticated and understand meaning and intent.
3. Don’t be afraid of industry specific terms
That doesn’t mean you should go full on jargon! But, it’s ok to use industry specific words if that’s how potential clients would search for you on social media.
Now that we’ve covered some of the general best SEO practices, it’s time to take a look at each platform in turn!
A great Twitter profile sets expectations and shows your playful side.
1. Use an appropriate handle
Use your business name or, if that’s not available, an abbreviation or name that is related to you. The prolific Social Media Examiner blog’s handle is @SMExaminer— easy to spell and on brand!
2. Craft a kickass bio
Use industry specific hashtags to make it easy to find you and keep your tone casual. In our bio, we used #visualcontent to make it easy for users to find us!
Don’t be afraid to show a little personality– people on Twitter want to connect with the humans behind the business.
3. Use the right hashtags
Research specific hashtags that your ideal client would use to search for you and ones that are popular in your industry. Use one or two in your bio to make it easier to find you.
Don’t be afraid to change them up every few months and analyze the results.
Optimizing your Facebook Page
Your Facebook page is an opportunity to tell us more about your company in a relaxed, social setting. We use it to search for both marketing solutions for our business and a high school friend’s epic holiday snaps.
1. Pick the right name
Once you pick your business name, that’s it. You can’t change it. So make sure the name reflects your business and is easily searchable.
2. Craft a great bio
Explain what your company does in a way that relates to your followers. B2B companies often fall into the trap of using boring language to describe what they do- don’t be that person.
Avoid buzzwords. Facebook is social- what kind of words are your ideal clients actually going to use when searching on Facebook? Be real.
What you do is interesting enough— there’s no need to clothe it in jargon. Describe what you do in the simplest terms and then build a long tail keyword people would actually use to search for you into the description.
Rock your LinkedIn Company Page
LinkedIn is the place where you can afford to be more specific about what you do and offer. As the professional’s network, users searching on LinkedIn are expecting you to focus on the solutions you offer.
1. Write an awesome company overview
Tell us who you are, what you do and where you are based. Including specific locations (if your offices are physical) makes it easier to find you in location specific searches.
2. Fill out the company specialties section using relevant keywords!
Use the same sort of words someone searching for the type of service you offer would use. If you are are a marketing agency, you might lists specialities like online marketing, SEO or social media.
Optimize your YouTube channel
Most of youtube’s best SEO practices are linked to your video descriptions but making sure that your profile description is engaging is a sure-fire way to get noticed!
Fill in your channel description
What are you going to post on this channel? Who are your videos going to help? What words and terms would they use to search for them?
Don’t be afraid to get a little creative! If your channel offers healthy eating and lifestyle advice you can list and separate your keywords like this:
Healthy Recipes | Fitness tips | Productivity | Delicious Snacks
It’s easy to read, sets expectations and is a great (slightly non traditional way) to let the humans and the search engines know what to expect.
Instantaneous Instagram Optimization
1. Use a searchable, intuitive user name and business name
Make sure both are easy to spell and that your clients are likely to associate them with you.
2. Killer bio
You’ve only got 150 characters to play with- make them count by using relevant hashtags, call to action or landing page like HubSpot!
Include the hashtags that matter the most to your followers and your business. With Instagram, your profile can only take you so far, and it really comes down to the hashtags you use in either descriptions or comments for your individual posts.
Make your Pinterest profile easy to find
Pinterest is the original amalgamation of search engine meets social media profile. Most people are still not entirely sure what side it’s on. And, after Google and Youtube, pinterest is one of the most powerful search engines out there.
1. Pick a heading that describes what you do and what kind of content you offer
It appears next to your name and is a major identifying feature for your profile
2. Give a brief description of what you do
Space is short but don’t be afraid to include a call to action.
3. Use keywords in the titles and descriptions of your boards
Each board description is an opportunity to get discovered through organic search. Describe what each board offers and what kind of pins we can expect from it.
So, if you are putting together a board to help create better content you might use keywords like content creation, better blogging, SEO, and killer video content.
So is Social Media SEO all about long tail keywords?
I know the emphasis placed on those is pretty heavy, but using descriptive terms that your ideal client would use to find you is the best way to get the word out there!
As you fill out your profiles, think about how the people you are trying to attract feel about, and interact with, each of the social media networks. Is the way they search Twitter a little different than how they’d approach LinkedIn?
Be descriptive and engaging. Stay on brand. Write killer copy. Use clear, branded images. Combine these general rules with the specifics for each platforms and your profiles will be much easier to find!