This social media infographic originally published by HubSpot and presented by #MavSocial shows the impact of social media that for, some brands, is their most important video publishing and TV release at #Superbowl 2015 XLIX.
For Superbowl advertisers, getting their advertising and video for all social media channels such as video publishing to Facebook and YouTube is critical for multiscreen viewing. Formats and engagement are critical for Facebook video publishing and YouTube.
Spending more than $4.5 million on an ad is a regular line item for some, but first-time advertisers such as Loctite have gambled big and forfeited their entire marketing budget for the year on one 30-second spot.
It’s a risk, with the potential for a big payoff. Last year, the Big Game was the most-watched TV event in U.S. history, drawing more than 111.5 million viewers. This year should be no different, especially with Katy Perry headlining the Half-Time Show and the coming together of two high-profile teams. No doubt there will be millions of real time tweeters using social media network Twitter to publish video of the game.
Continuing the trend of the past few years, brands began releasing teasers and the full-length version of their Super Bowl ads as early as January 14 to build hype around the campaigns. Watch out for these soon-to-be classic ads from advertisers at Superbowl XLIX.