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Facebook, SMM, publishing tool, content marketing, Mavsocial

Facebook: Why Low Overlap Matters More Than Low Organic Reach

The one good thing about Facebook Pages’ low organic reach Organic reach on Facebook has been steadily on the decline for businesses since the social media giant began making routine changes to its News Feed algorithm in 2012. Prior to the algorithm update, brands relied heavily on time-of-day and day-of-week performance metrics to reach their […]

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Twitter, social media marketing, content marketing, twitter algorithm, mavsocial, mavrepeater, publishing tool

How Twitter’s Brand New Algorithm Affects Repeated Content

Reaching multiple time zones now requires longer-term strategies Hearing the phrase “algorithm update” in the same sentence as “social media marketing” has been known to trigger panic in marketers and brands that have worked hard to establish a strong social media presence. As major social media networks such as Facebook, Instagram, and Twitter make ongoing

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