Building relationships online is key to any brand’s success. Whether it’s through your website, social media platforms, or search engine optimization (SEO) efforts, establishing trust and credibility with your audience is paramount. And at the heart of this lies the creation of unique content.
By providing relevant, well-written, and engaging content, you not only capture their attention but also establish yourself as an authority in your field. This, in turn, drives traffic to your website and builds brand awareness.
But the power of unique content extends far beyond your website. It fuels your social media presence, sparks conversations, and positions you as a thought leader. It gives your audience something valuable to share, amplifying your reach and building a loyal community around your brand.
Here’s how unique content can enhance your social media strategy, boost your SEO efforts, and ultimately drive meaningful online relationship building.
Relationship-Building Tool
Web visitors have a lot of wants when they arrive at a website: They want information; they want a pleasant experience; they want to be engaged; they want to learn more about you and your services; and they want to know that they can trust you. In short, they are trying to establish a relationship with you.
Unique content can satisfy your visitors’ wants while also serving as a relationship-building tool. To perform this important task, your content should be: informative, well-written, engaging, and tailored to both your organization and your targeted audience. Above all, it should be unique.
Not only can a few well-placed original articles engage users and position you as an authority, but these same articles can drive traffic to your website where new visitors will begin getting to know you on a deeper level. Because your content is informative, well-written, and not plastered all over the Web, your credibility and reputation will grow.
This will only works if you create brand consistency across multiple channels. Think about your brand recognizability at every step in the process. Buy a domain name that is available on social media and creates niche associations.
Social Media
In addition to using unique blog posts and articles to engage and inform website visitors, consider using them in your social media efforts on Facebook, Twitter, Reddit, and any others you’re active on.
You’ll find that using unique content can benefit all of your social media efforts. By having one article written, you can post it on your Facebook page or company blog, link to it on Digg, tweet about it on Twitter, and even make a YouTube video discussing some of its major points. The point is, that one article can be shared in different ways on many different platforms and can generate a lot of exposure and discussion.
Unique content spurs conversation with your readers and can be the launching pad for a great discussion about the subject of your information. This is a great way to position yourself as a thought leader in your industry, helping your pages become recognized as great places to discuss topics in the industry. By regularly providing interesting content on your platform of choice, you can start to develop a real community of followers who regularly participate in discussions on your posts and will watch your pages for new updates.
Even the most adamant of fans need something to share. By sharing unique information with your customers or fans, you’re giving them something that they can easily share with their networks. It’s much easier and rewarding to tweet about an interesting article that a company has produced, rather than just mentioning your company out of the blue. Empower your followers to spread the word about you!
SEO
Anyone who has dabbled in search engine optimization (SEO) knows that unique content plays an important role in SEO. Readers value well-written print material, and the same goes for the online world as well. Search engines use sophisticated algorithms to weed out duplicates and present the most relevant pages.
While you may think users are less sophisticated than search engines at detecting duplicate content, you’d be surprised. Searchers visit multiple websites in their quest for information. When they see the same old rehashed information, do you think they stick around or move on? With the unique information that you publish, you can present a fresh perspective, a friendly voice, and a reason to stay on your site. In short, unique content attracts search engine visitors and can entice these visitors to stick around.
Sourcing
If you’ve been involved in creating articles and posts for websites, blogs, and social media, you know that writing informative, compelling copy isn’t easy – it takes time and talent. As such, you may want to consider outsourcing your content writing to a company dedicated to producing it in unique formats, such as Constant Content. You can find expert freelance writers in any field to write on any subject you need while being assured of exceptional quality and 100% uniqueness. It’s like having a freelance writer on call whenever you need.
With the power to build relationships, earn trust, and drive traffic, publishing unique information via blog posts and articles is the way to go. How will you leverage it to your advantage?
