Where did our manners go? According to a Rasmussen poll taken last fall, 75% of adults polled said we’re getting less civilized as a population. In the workplace, the numbers are equally dismal: according to a Forbes.com article, author Christine Pearson cites research that says 96% of Americans report experiencing rudeness at work. The Digital …
Recently a colleague of mine who’s a social media marketer posted a question on Facebook. She said she was sitting down to update her company’s social media guidelines and asked her network for suggestions. There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” …
12 Suggested Security and Privacy Guidelines for Social Media Read More »
ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by …
A couple of decades after the advent of the World Wide Web, the Internet, and social media are omnipresent in our society. They influence how we operate and our behaviors in most aspects of our daily lives; from home to school, work to personal relationships and leisure. There’s a transfer of power and influence in …
Build brand authority and awareness in your industry online and over social media, by connecting and collaborating with experts. Creating an expert roundup is not a new tactic but it still works like a charm. An expert roundup is an article that consists of contributions from notable niche influencers who were invited to provide short …
How to Create an Expert Roundup That Spreads Like Crazy Read More »
A brand is the identity of a specific product, service, or business. Key elements of a brand typically include: Name: A unique name that identifies and differentiates the brand—for example, Coca-Cola or Nike. Logo: A symbol or distinctive visual design that identifies the brand. For example, the Nike “swoosh” or the McDonald’s golden arches. Slogan …
How Does Your Brand Experience Translate in Social Media? Read More »
