10 Ways to Promote Your Lead Magnet on Social Media

Sophia DagnonDigital Marketing

10 Ways to Promote Your Lead Magnet on Social Media

It’s time to tell the right people about your irresistible lead magnet.

You put in the hard work and created a lead magnet that makes you genuinely proud. Now, you are ready to start driving people to it.

But, how do you tell your audience about it without spending advertising dollars or annoying them with endless self promotion?

It’s time to get your ideas flowing! Let’s take a look at some creative ways you can promote your lead magnet on social media!

Promoting your lead magnet on Twitter

Twitter is a natural choice for content promotion. Information moves quickly, you have access to a large audience and some pretty good analytics tools.

1. Link to the lead magnet in your bio

Your bio can be a powerful tool. Use it show your followers how you (and your awesome resources) can make their life a little easier and teach them something new.

Share your lead magnet’s chief value prop and use a link shortener like Bitly to create an attractive, trackable link.

This is a simple, unobtrusive way to link your accomplishments to the value of your resources.

2. Use a pinned tweet to highlight your lead magnet

Write an irresistible tweet that focuses on your lead magnet’s main benefits and pin it to your profile.

Create a complementary image that backs the tweet’s message and complements your brand for a double whammy.

3. Highlight your lead magnet in your header

A clean, well designed header with attention grabbing, concise text can work wonders. Use it to highlight the value of your lead magnet.

4. Run a Twitter campaign

You’ve linked to your magnet in every possible place! Now, you can get it in front of even more people with a well designed Twitter campaign.

Wisemetrics found that the the half life of a tweet is just 24 minutes. To reach a wide segment of your followers up the amount of Tweets at the start of the campaign.

Write a series of tweets that focus on the main problem you solve and the emotions that lurk behind it. Use your social media management dashboard to schedule them, rotating tweets and decreasing frequency as the campaign goes on.

Promoting a lead magnet on Facebook

There’s more to Facebook promotion that running ads! Use that to effectively promote your lead magnet!

5. Make your Facebook banner work for you

If you aren’t using your banner then you are missing a huge opportunity!

Use your brand colors to design and image that will appeal to your Facebook audience. Then, link the button to a specially designed landing page.

We act differently depending on which platform we are on. You’ll get better conversion rates if you directly target your Facebook audience.

6. Tap into the power of Facebook Live Video

Live video is THE social media trend for 2017. It’s as close to “in-person” as you can get online.

Create a series of short Facebook live videos, each addressing a pain point from your lead magnet. You can go as long or short as you want with these: the perfect length depends on what your followers enjoy.

7. Post Facebook updates

Share your lead magnet with your followers through Facebook posts. Just be careful to keep it light on the promotion front because too much sharing could have a negative impact on your organic reach.

If in doubt, use Peretti’s 80/20 rule. For every post promoting your lead magnet, post another 4 that provide pure value.

Promoting your lead magnet with Instagram

Instagram is more than a platform for sharing pretty pictures. It packs quite the punch when it comes to content promotion!

8. Put a link in your Instagram bio

I know! I already gave you that tip for Twitter. What is this? Recycling time?

Bear with me. Instagram doesn’t give you a lot of options when it comes to linking to outside resources. The only thing you get right now, unless you have a verified account, is the link in your bio.

Use your bio to directly highlight the value of the lead magnet and start building some hype like Sumo!

9. Use Instagram Stories to draw attention to your lead magnet

Instagram Stories are a phenomenal tool for the online marketer. Quick to do and easy to use, they disappear after 24 hours so the chances of annoying your followers go down exponentially.

This is your chance to get super creative!

You can film short 10 second videos telling your followers about your lead magnet and direct them to the link in your bio. Or, you can tease your resource through a series of pictures that lead to the big reveal.

If you are working with a verified Instagram account, you can use the Swipe up feature in Stories to take your followers straight to that landing page!

Using other platforms

The major platforms aren’t the be all, end all of lead magnet promotion.

10. Tap into Quora

Quora is one of the biggest Q&A platforms drawing visitors from all over the world and a fantastic resource for content promotion.

To promote your lead magnet through Quora draw up a quick list of the main questions and pain points it solves.

Then, look for questions on Quora that seek similar solutions. Answer them and link to your lead magnet at the end of your answer.

Focus on the value

Your lead magnet brings a lot of value to the table. It solves a problem or helps your followers learn a new skill.

Irresistible lead magnets come in all shapes and sizes. They can be checklists, swipe files, exclusive webinars, trainings or ebooks.

The key is that they are value packed and help the reader get one step closer to their goals.

Any of the techniques above will help you get in front of the right set of eyeballs. And, there’s nothing stopping you from trying all 10 if you are active across a few different channels!

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About the Author

Sophia Dagnon

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Sophia Dagnon is a B2B copywriter and digital marketing consultant specializing in all things social media.