Digital Marketing

Google My Business Posts: Everything you need to know cover

Google My Business Posts: Everything You Need to Know

Let’s cut to the chase: Every business should be posting to Google My Business. Why? Google is the most visited website in the world and it holds a 92.18 percent share of the search engine market. Plus, Google My Business is literally the world’s largest business directory. Oh, and it’s free. What’s more, Google My …

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Digital Marketing Optimization with the help of tools cover

Digital Marketing Optimization With the Help of Tools

Hard times have forced us all to innovate. Digital transformation has gone into hyperspeed for many industries. Plus, huge numbers of companies of all shapes and forms have taken their businesses online. It makes sense considering how consumer habits have changed of late. 28% more consumers shop online weekly than before the pandemic. What does …

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7 Ways to Streamline Social Media Community Management with Tools

7 Ways to Streamline Social Media Community Management with Tools

Social media has evolved from a way for businesses to market themselves into a tool that brands are using to provide support and guidance to their community. Consumers turn to social media to express how they feel about specific brands and see what other people say about particular companies. While you might not have control …

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How to Create Viral Content Marketing Campaigns to Grow Your Audience

How to Create Viral Content Marketing Campaigns To Grow Your Audience 

If you’ve ever had a friend message you a video with an emphatic, “have you seen this?”, there’s a high likelihood that you’ve encountered some form of viral content. These days viral content is usually seen as something funny, unique, or timely that evokes emotion. But viral content doesn’t have to apply to memes and …

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Social Media for Franchises: Overcoming Key Challenges

Social media marketing for franchises is challenging. While other businesses only have one account to manage, franchises must manage multiple branch accounts across large geographic areas – while maintaining brand consistency. As a result, some franchises play it safe. In these instances, social media interactions and content become sterile. The franchise avoids risk but hinders …

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