How many ways of promoting your brand on the web do you know? Which of them are the most effective? No matter your answer, you need to work with content. In the social media world you have to pique the interest of potential customers with light, easy-to-digest information. Viral social media content is the most sought after.
You can represent it in different forms: blog posts, funny pictures, videos, infographics, and so on. However, your first and most important task is to craft that content in such way that your target audience will share it willingly and frequently.
This is referred to as viral content. This content simply uses a type of word-of-mouth marketing, but within the specific sphere of the web. This type of content provides both advantages and difficulties. On one hand, you don’t need to waste time, money, and energy on pure promotion within the confines of a single social network.
For example, one of the most famous viral internet marketers, Neetzan Zimmerman, doesn’t even post his content on his own Facebook and Twitter accounts, other perform all the promotion on his behalf. Nevertheless, to inspire people to do this you need to be creative.
And this is a common difficulty: how do you make your content interesting and worth sharing to your potential customers? Let’s analyze the matrix of success in the following 5 tips to create viral content for social media.
Evoke Emotions
Let’s remember what people like to watch in movie theaters. Films that make you embrace life. And what about books? Indeed, people are most likely to enjoy and recommend to their friends those novels that really made them feel good. Well, the same goes for blog articles and YouTube videos!
The things you produce must be totally humanized and touch upon problems that really hit close to home for the majority of internet users. Remember to use great images and funny videos. This content works for people, because it evokes emotions. So, your task is to take such emotive, sensational content and transform it into a promotional instrument of your brand through original ideas
Inspire People
Then, what is the most popular content after kitty pics and funny videos? Inspirational articles, videos, and images make a resounding, and different, impact. It’s only natural for human beings to seek inspiration for their souls in order to feel the urge to do something great.
In our case, the best inspiration will come in the form of sharing your content and at the same time promoting your brand, which stands behind it. However, don’t take these words literally—be creative and forget about the straight advertising route: inspiration in your content should be directed, again, at simple feelings, and not hinge on asking your followers to spread your content.
Remember the sensational Dove Real Beauty Sketches? The clip refrains from saying anything remotely like, “Dove is the greatest personal care brand”; instead, it simply evokes emotions by giving inspiration to people like yourself. But at the same time, everybody knows that the ad is made by Dove and the brand’s name is familiar for everybody. That definitely proves the inevitable power of inspirational content and its viral potential.
Look Through the Viral Novelties
Nobody can become trendy if he or she doesn’t know what is trendy. This rule is obligatory if you are trying to make your content viral—always keep this in mind. So, how do you go about following this rule?
You need to be present on the popular social media sites and watch what is trending each and every day. That will give you a better understanding of your target audience, and you will thus be more confident about the content you need to create—in turn adding to the viral nature of your content.
Study the Failures
First of all, never worry if your content doesn’t become viral. Remember that there is always a chance it will suddenly gain steam sometime later. But even if not, you should be happy that you get an opportunity to learn from the failure.
Check your post or video, ask yourself about its quality: why didn’t that work? Maybe the name is too long or the text isn’t tenacious enough. Think about that, check the latest viral novelties, then think again: analyze why that successful content became viral, whilst your content did not. Only then will you be able to find and change the roots of your problem to turn your future content into a success.
Post at the Right Time
User activity on social media is very different during different periods of the day. Viral social media marketing experience shows that the best time to post is at the beginning or toward the end of regular work hours. Also, if your posting is less frequent than every day, it’s better not to present new content at the beginning of the work week, but rather closer to the middle.
However, these generic tips for when to post, you need to look for trends in order to learn firsthand when traffic to your content is the most active. We can roughly call this the act of acquainting yourself with your potential clients’ daily routine—and due to the marketing laws, only then will you know the best time for your visitors to receive, and presumably share, your content, making it viral and promoting your brand in the process.
Of course, these ideas are just the tip of the iceberg, and you will learn more as you create viral social media content. Nonetheless, these recommendations will give you the basic knowledge you need to start. Good luck!
From MavSocial | Social Media Marketing Software for Business
