Infographics are seriously big news and have been one of the hottest things on the social media scene for some time now. People love them because they look fantastic, have strong visual hooks and present valuable and sometimes complex information in a compact and creative way. They are attention-grabbing, quick to read and full of value. Promoting your infographics can be easier than you think.
Promote your Infographics
Cisco Systems is just one of the many companies to benefit from using infographics. The American multinational has a network architecture and framework for educational institutions called Connected Learning.
Presenting this information requires hundreds of slides and thick technical documentation. They needed a shortcut, something that would allow prospective customers #customers to glean the big picture and a good level of detail within minutes.
An infographic was created using a typical campus layout upon which layers of details were added. Not only did it become the definitive blueprint to take to customers, but Cisco rolled it out at exhibitions and conferences for the general public, and in private for more detailed technical discussions.
Despite their many strong points, the Internet #internet is a crowded place and the competition for eyeballs is fierce. It’s not enough to simply post your infographic, cross your fingers and hope that it’ll be seen by a lot of people.
You have to get out and promote it everywhere online where you know your target audience #targetaudience is likely to see it. Here are a few ideas on how to gain maximum reach:
Make it easy to share
You don’t have to be the only person promoting your infographic. Include social sharing buttons at the top and bottom of your infographic post. And add a call to action such as “if you enjoyed this infographic, please share it.”
Share with your social networks
Heavily promote the infographic on your social media networks. Send out tweets, status updates and share on Flickr, Pinterest and Instagram. Blog about it as well. Don’t forget those calls to action too!
Optimize for search engines
The trick is to use as many relevant keywords as you can while ensuring that any written content and headlines read naturally. Use Google Adwords to find the most relevant keywords for your infographic and industry.
Submit your infographic to directories
This doesn’t guarantee that your infographic will shoot to the top of search engine rankings, but directories do provide some marketing juice that will help it to be found. Here are a few infographic directories you can submit to:
Create a video
Images and infographics are great, but why not go one better and create a video as well to promote #promote your infographic? Break it up into its component parts, add some music and narration, and hey presto you’ve got a great video you can upload to sites such as YouTube and Vimeo.
Submit your infographic to influential bloggers
Having your infographic promoted by popular and influential bloggers in your field is invaluable. Don’t just message them with a request to publish it to their followers.
Cultivate relationships with bloggers over time. You can get the ball rolling by sending them personalized emails. Ask them how they want to receive content and offer something in return such as promoting their blogs.
Supply an embed code
You need to make reposting the infographic and linking it back to you as easy as possible. A good way of doing this is to supply an HTML embed code. Don’t worry if you don’t know anything about HTML. Go over to SEO Gadget and use their Embed Code Generator.
The bottom line…
The more your infographics are spread out over the net, the more likely they are to be seen and the more traffic you will receive.