Let’s cut to the chase: Every business should be posting to Google Business Profiles. Why? Google is the most visited website in the world and it holds a 92.18 percent share of the search engine market. Plus, Google Business Profiles is literally the world’s largest business directory. Oh, and it’s free. What’s more, Google Business […]
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Social media reports are essential. There’s no way around it. If you don’t want to fall behind the competition, you absolutely must track your social media performance and apply the insights to your marketing strategy. This process can feel pretty overwhelming. Being responsible for a business’s social media marketing comes with pressure. Your boss or
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Social media marketing for franchises is challenging. While other businesses only have one account to manage, franchises must manage multiple branch accounts across large geographic areas – while maintaining brand consistency. As a result, some franchises play it safe. In these instances, social media interactions and content become sterile. The franchise avoids risk but hinders
Social Media for Franchises: Overcoming Key Challenges Read More »
