Thomas Law

Google My Business Posts: Everything you need to know cover

Google My Business Posts: Everything You Need to Know

Let’s cut to the chase: Every business should be posting to Google My Business. Why? Google is the most visited website in the world and it holds a 92.18 percent share of the search engine market. Plus, Google My Business is literally the world’s largest business directory. Oh, and it’s free. What’s more, Google My …

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How to Create a Social Media Report in 2020 - Cover Image

How to Create a Social Media Report in 2020 (+ Free Template)

Social media reports are essential. There’s no way around it. If you don’t want to fall behind the competition, you absolutely must track your social media performance and apply the insights to your marketing strategy. This process can feel pretty overwhelming. Being responsible for a business’s social media marketing comes with pressure. Your boss or …

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Social Media for Franchises: Overcoming Key Challenges

Social media marketing for franchises is challenging. While other businesses only have one account to manage, franchises must manage multiple branch accounts across large geographic areas – while maintaining brand consistency. As a result, some franchises play it safe. In these instances, social media interactions and content become sterile. The franchise avoids risk but hinders …

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