Instagram can boost your brand’s online presence and social media campaign in an instant. The “stories” feature coupled with shopability functions can give rise to lots of potential for your brand – especially among a younger audience who are the most prolific users of Instagram. Your stories can create conversions at the click of a […]
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In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers,
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Too much choice can be a curse, especially when it comes to marketing. We know that customers can be overwhelmed by too many choices and buying decisions, but the same can happen to marketers. There are so many marketing channels and tactics that it can be difficult to decide on the right ones for your
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June may have marked the shortest day of the year (or the longest depending on where you are in the world) but it’s been jam-packed with social network updates. Once again we have stayed on top of all the important developments so we can give you a monthly roundup of the must-know social media updates.
Must-Know Social Media Updates of June 2018 Read More »
What’s up with using WhatsApp for marketing strategies? This nifty messenger application should not be underestimated despite the fact it isn’t your typical social network. Admittedly, marketers may be hesitant at first to dabble with WhatsApp marketing because of its strict privacy policies and zero buying potential for third-party advertising. However, that doesn’t mean that
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