Getting to grips with LinkedIn is a must for B2B marketers and brands. The conversions and traffic that a LinkedIn presence can achieve are impressive. With more than 433 million professional users, some statistics show that 80% of business leads come from LinkedIn. Generally speaking, those brands that are not entirely convinced by the powerful […]
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If you have a large team with multiple projects and tons of digital assets to organize, edit, deploy, and share, the right tools can make all the difference. This is where digital asset management software can be a lifesaver for social media. Of course, there are tons of options on the market at all price
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While many in the US were celebrating Independence Day in July, Facebook and Instagram barely took pause with the introduction of loads of new features and other updates. Let’s take a look at this month’s round-up to see what the social media platforms have been up to. Facebook to be fined by UK Information Commission
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Instagram can boost your brand’s online presence and social media campaign in an instant. The “stories” feature coupled with shopability functions can give rise to lots of potential for your brand – especially among a younger audience who are the most prolific users of Instagram. Your stories can create conversions at the click of a
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In the past decade, the rise of influencer marketing has effectively changed the way brands communicate their message to consumers. As consumers continue to gravitate towards social media platforms to consume news, personal updates, it’s no wonder it has also become a breeding ground for product recommendations and a new kind of WOM marketing. Influencers,
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Too much choice can be a curse, especially when it comes to marketing. We know that customers can be overwhelmed by too many choices and buying decisions, but the same can happen to marketers. There are so many marketing channels and tactics that it can be difficult to decide on the right ones for your
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