As the impact of Coronavirus (COVID-19) continues to grow around the globe, more and more of us are working from home, and while we are fortunate to have this option, it’s not without its challenges. I have worked from home for the better part of a decade so know from experience that one of the […]
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Why is a social media marketing calendar so important? Well, imagine two similar businesses. One of them posts their social media content whenever they can without using a social media calendar. Some posts might contain spelling mistakes, the images are often low resolution, or the posts don’t always include hashtags or location tags. This doesn’t
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Curating content means pulling ideas and links from related articles across the web and creating one summary-type article, and it’s becoming a popular practice amongst businesses. Search Engine Land’s SearchCap is an excellent example of an “article” that is actually a piece of curated content. This is a great practice for several reasons: It’s an
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Gone are the days where SEO success is all about how often you can use the most popular keywords in your industry. These days, everything is about quality – and as much of it as you can create. The more high-quality content you can put out into the world, the more people will actually engage
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One of the biggest challenges brands have today is staying on top of multiple social media platforms. While social media scheduling platforms such as MavSocial makes this task a whole lot easier, there’s one thing that continues to plague every marketer. And that one thing is social media spam. Whether it’s fake followers, spammy comments,
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