Where did our manners go? According to a Rasmussen poll taken last fall, 75% of adults polled said we’re getting less civilized as a population. In the workplace, the numbers are equally dismal: according to a Forbes.com article, author Christine Pearson cites research that says 96% of Americans report experiencing rudeness at work. The Digital […]
In the marketing world, user-generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Brands are desperate to regain the authenticity they’ve lost due to competition. User-generated content (UGC) in favor of a brand ticks the authenticity checkbox. We’ll first have
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So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic enables you to know who is visiting your website, where they are coming from, and where they
Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It! Read More »
A brand is the identity of a specific product, service, or business. Key elements of a brand typically include: Name: A unique name that identifies and differentiates the brand—for example, Coca-Cola or Nike. Logo: A symbol or distinctive visual design that identifies the brand. For example, the Nike “swoosh” or the McDonald’s golden arches. Slogan
How Does Your Brand Experience Translate in Social Media? Read More »
When you’ve created a Facebook page but it doesn’t seem to be getting the results you are wanting you may start to wonder what to do next? The social media conversion rate of your page just isn’t worth the effort. It may be time to bring in some experts. When you spend some time looking
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Twitter is one of those social media platforms that works well for everything, from building relationships to lead generation. It is not easy though. It’s fast and overwhelming, and it’s too easy to get buried in millions of updates that go live there. So you’re probably wondering how to increase Twitter engagement and squeeze more
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