If your marketing budget includes paid social media advertising — which it should — you might find yourself on the fence when it comes to Twitter. You never really understood this platform, and you certainly don’t understand the benefits of spending money on it. Do Twitter ads work? Can you actually expect to see an […]
Do Twitter Ads Work? Read More »
Have you caught on to the growingly popular marketing buzzword, “ephemeral content”? If you haven’t yet heard of it, and aren’t sure what it means, don’t feel intimidated. Fancy wording or not, you most likely already engage with this type of content daily on social media, as well as create it yourself. The word “ephemeral”
What Is Ephemeral Content Marketing and What Can It Do for Your Business Read More »
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Live Streaming Events: 5 Pitfalls to Avoid Read More »
Fun seemed to be at the top of the must-have social media news updates list this month. From Snapchat’s desktop filters to Instagram’s Nametags, social media platforms have been looking for ways to engage users in new and interesting ways, and in different environments. Functionality was also a key theme this month with improvements to
6 Must-Read Social Media News Stories this Month (October 2018) Read More »
The Nike advertising campaign stole the limelight this month and proved beyond doubt the power of social media advertising. Protesters took to the streets, sales dipped and then bounced back and share prices followed. Also, in the news, Instagram introduced a number of new features, LinkedIn rolled out its new group features and Pinterest grew
8 Must-Read Social Media News Stories this Month (September 2018) Read More »
August has been an interesting and lively month in the world of social media. Facebook, in particular, has been very busy. This flurry of activity may be, at least in part, due to less than great quarter two results, which caused Facebook shares to drop by 24%. Instagram’s advertising has climbed unabated and LinkedIn has surprised
Must-Know Social Media Updates of August 2018 Read More »
