In this post you will learn a number of different ways to improve your Mobile Social Media Marketing.
Handheld devices are still incredibly new—they came into mass use only a few years ago. But I dare say that this small evolution has changed the very face of the internet; the mobile web has made access to information even more free and comfortable.
It’s now possible to browse your favorite website from anywhere, as long as you have a smartphone or tablet and mobile internet on the device. So it comes as no surprise that smartphones have become extremely popular. Moreover, the smartphone boom has influenced all aspects of the internet development process: from coding to design.
Every sphere focuses on how to use new mobile trends to satisfy the new needs of modern internet users. And internet marketing is no exception. Experts have even defined this branch as mobile marketing, and all e-commerce website owners have fixed in their mind and in their resources that responsive design is mandatory.
As for social networks, most of them were immediately adapted to mobile internet by creating special applications. And the situation with the smartphone boom and the continued growth of the mobile web has been so significant that now social media primarily revolves around handheld devices.
Moreover, many new social networks are created specifically for mobile usage. Related questions consequently appear: how do these phenomena affect social media marketing? What changes in our campaign principles should we enforce to captivate mobile users?
What additional activity should be included to extort as much as possible from the latest high-tech products for our business? So, once you agree that the mobile web should be taken into account in your social media marketing, let’s review the points you can start from to improve your mobile SMM.
Think Responsive
Users are accessing Facebook, Twitter, Pinterest, and other social media from their mobile devices more often than ever, more frequently even than from personal computers. So we can make the conclusion that mobile users are the first target audience you should pay attention to. Therefore you should always customize your posts for smartphone and tablet usage first and foremost.
You must make your content look pleasant in mobile feeds, so never forget to check the mobile conformity before posting. In addition, focus on sharing. Most social media sites have done everything possible to make content comfortably shareable from mobile devices, because people are more likely to share from their smartphones than from desktop computers.
So make sure you’re working on the form of your content to make it even more suitable for sharing from mobiles, because people aren’t just sharing interesting content, but also images and designs that are beautifully shaped. Finally, we must think about mobile users’ comfort outside our brand pages. So once you put a link in your text, always make sure it leads to a resource that is totally mobile friendly.
Instagram Rules
Instagram is one such social media site that was developed with mobile users in mind—almost exclusively. Instagram allows users to easily overlay nice effects on their photos and then seamlessly share them with friends. This network has become extremely popular, and its dominance is in most cases due to its mobile web relevance.
Instagram’s other aspect of success is that it forestalls the inevitable transit from text content to the visual content. This vision has propelled Instagram in front of a vast new network of users paying more attention to their mobile devices than their old desktops.
Create your page, integrate it with pages of your brand website, blog, and other social media. Post new content regularly, and remember that Instagram is quite intimate, so posting customized pictures and comments will bring you even closer to your customers, which is obligatory in the modern marketing world.
QR Code Presence
According to the statistics, 27 percent of all smartphone users have scanned a QR code. And this is hardly surprising, as QR codes considerably ease connection times and complexities. In fact, you need only scan a schematic imprint, and it will immediately send you to the desired page. Pretty easy, right? What does this mean on your end?
Don’t be shy about using QR codes in your mobile social media marketing. You can add QR codes for your Facebook, Twitter, and other accounts on your business cards, posters, brochures, etc. After scanning the code the customer will be driven to your social network page. Then, sit back and watch as the amount of your followers increases.
These three points are basic and they will open the door to your mobile social media marketing success. Take advantage, because the mobile web is already important for e-commerce, and handheld devices will soon eclipse personal computers. It’s just a matter of time. So make sure you are ready for this global internet change.
From MavSocial | Social Media Marketing Software for Business
