With all of the dynamic social networking sites out there, it’s easy to forget about YouTube, a video-sharing website created in 2005 by three former PayPal employees. It was bought by Google in 2006 and has since then skyrocketed to popularity with use by media companies, celebrities, comedians, and amateur video bloggers.
Unregistered users can view videos for free and registered users can also upload an unlimited number of videos. Because video-making may seem like a daunting and time-consuming task, many small businesses have ignored YouTube and have favored instead more direct ways of interaction, like Twitter and Facebook.
With MavSocial’s ability to let you schedule content publishing to YouTube as well, we’re here to explain why this platform is still important and viable for small businesses.
1) YouTube is owned by Google
What is the most popular search engine on the internet? Ladies and gentlemen, it’s Google, the owner of both YouTube and Instagram. In fact, YouTube is actually the second largest search engine after Google.
This means that the videos you post on YouTube will turn up more favorably in searches, and just by having a profile on this Google-owned website will boost the probability that your business and name will pop up, thereby increasing your Search Engine Optimization (SEO). Use smart keywords for your videos to make this happen!
2) Your Audience
Over 3 billion videos are watched on YouTube every day and yours could be one of them! Furthermore, over 50 percent of all YouTube videos also have comments, which is a considerably high rate of engagement and social interaction among users.
Videos are easily digested and many people actually use YouTube for educational purposes as well, which can be seen from the huge number of “how-to” videos there are on the platform. Your videos do not need to be high-budget or high-tech. A simple webcam will suffice, as long as your content is engaging and there is personality!
3) Accessibility
YouTube Mobile was launched in 2007 and since then, smartphone and tablet users have been able to watch videos right from their devices. According to GlobalWebIndex, YouTube was used by 35% of smartphone users between April and June 2013, making it the third most used app. Videos also translate better from computer to smartphone than text-heavy websites.
4) Share-ability
YouTube accounts are often connected to Twitter or Facebook accounts, allowing users to easily share something interesting that they’ve find to another social networking site, making it visible to thousands of people. According to YouTube statistics, An auto-shared tweet results in six new YouTube sessions on average, and we see more than 500 tweets per minute containing a YouTube link.
5) Making Visual Connections
Video is a dynamic way for businesses to connect with their customers. If you are a dog toy company, for example, consider encouraging your customers to upload videos of their furry companions playing with one of your products with a certain keyword in the video title for a prize.
If you are a plumbing company, consider uploading how-to videos of certain services, or visual presentations of why certain services are necessary throughout the year. Coming up with relatable content in a creative format can be simple with this video format.
From MavSocial | Social Media Marketing Software for Business
