Well, it’s been another exciting week in the world of social media, with the rolling out of a slew of inventive campaigns. They highlight the potential of social channels to really get your message out there in a fun and engaging way. One of the most eye-catching could win your LinkedIn account some top Hollywood backing.
Movie Star will endorse Your “Special Set of Skills” on LinkedIn
Here’s something you don’t see very often, a social media campaign on LinkedIn. The film studio 20th Century Fox is promoting Taken 3 starring Liam Neeson with a very clever campaign that has the business-oriented social network at its heart. It kicked off with a YouTube video where the actor in character as Bryan Mills references his very famous “I will find you and I will kill you” speech from the original Taken.
He urges viewers to go to a special Taken 3 LinkedIn page where they must follow a set of instructions exactly. In short, they will be entering into a contest. For the winner, who will be drawn at random, Neeson promises that he will, “find your LinkedIn profile, review it and record a video of myself endorsing your particular set of skills”.
What a wonderfully creative and fun way to generate a buzz about a movie and give away a prize that costs next to nothing, but that many, many people will want.
Social Media Campaign to Give Oscars TV Show a Boost
The countdown to the 2015 Oscars is already underway with news that the Academy of Motion Picture Arts and Sciences is getting ready to launch a $5.5 million marketing plan to publicize the February 22 televisual feast. The promotional activities will include advertising on such social media sites as Facebook, Instagram and Twitter. This year’s host is actor, writer and producer Neil Patrick Harris. The star has almost 13 million Twitter followers, so expect a lot of tweets, pictures and fun on his account.
Travel the World via Tulsa
Tulsa International Airport is ramping up its marketing efforts through a new social media campaign. The ‘Fly Tulsa, Vacations Start Here” initiative features a replica of the landmark Tulsa Diller statue that’s seen at the Tulsa City Fairgrounds. Passengers are being asked to take a photo of themselves appearing next to the figure and post it to social media accounts using the hashtag #FlyTulsa. The airline’s bosses hope the message will spread far and wide that people can travel anywhere in the world from Tulsa. The airport connects to many of the USA’s major international airport hubs.
— carmen marsh (@cdeneanm) January 6, 2015
Keep Fit in the New Year with Social Media Campaign
Halfords, a UK-based retailer of car and bicycle parts has launched a social media campaign on Facebook to encourage people to become fitter. The exercise plan is called #31FitterDays and was designed by a top personal trainer and nutritionist. The campaign involves weekly videos full of tips, as well as different exercises to perform each day. Participants can sign up to the beginner or intermediate level fitness plan.
Aldi wants Consumers to Spread the Love about Money Savings
Discount retailer Aldi’s new marketing campaign combines print, TV and social media and hopes to encourage consumers to shop at Aldi rather than at its competitors. The #aldichallenge is asking shoppers to tweet just how much they have saved by shopping at Aldi. A dedicated page on the retailer’s site asks consumers to sign in with their email address, select how much they have saved and then share this news with their networks.
Marketing director Adam Zavalis of Weber Shandwick and Clarion Communications, who created the campaign, said: “Our microsite asks users how much they save each week and this functionality allows the user to track their savings. If a user hasn’t shopped this week, we wouldn’t expect them to enter their email address or saving, and there’s no requirement for a user to do so in order to view the rest of the website.”
Championship Ring Design Unveiled on Social Media
The Kane County Cougars, a minor league baseball team in the USA has turned one of its news stories into a neat little social media campaign. It is centred on the team’s ring design which commemorates the 2014 Midwest League Champion squad. A blurred image of the ring was posted on its social channels which was gradually unveiled the more Facebook likes and shares and Twitter re-tweets it received. Followers who took part were entered into a draw for such prizes as game tickets, ceremonial first pitches and autographed baseballs.
Let’s take a look at some of the standout social media stories of the last few days.
Social Media Trends for 2015
The New Year is, of course, the time for predictions and Business 2 Community has been staring into its crystal ball to predict the five trends that will shape the B2B digital marketing landscape in Asia Pacific during 2015. They are:
- Micro-targeting and personalization – companies will anticipate and respond to the customer’s every needs, in stark contrast to the one-to-many strategy.
- Quality content and strategic content marketing will be the focus – content is king will continue to help brands establish their authority and credibility.
- Mobile will dominate – so brands will need to create content specifically suited to mobile platforms.
- Ad retargeting will become more effective – using browser cookies to track websites that users visit to remind them of products they’ve viewed.
- Integrated marketing tools will drive increased focus on results – brands will be able to see how their marketing activities on various channels are coming together.
Social Media Stats
Reinforcing some of the above, were a few recent statistics highlighted in an article in Singapore Business that are worthy of note. Close to 50% of the planet’s population is now connected to the internet and the number of connected devices is expected to rise to 26 billion by 2020. In Singapore, mobile networking is experiencing a phenomenal rise. Nearly half of the country’s population logs onto social media via a mobile phone.
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From MavSocial | Complete Social Media Visual Content Management & Publishing Software