Great content is at the heart of many of the new social media campaigns that have been launched in the last few days. Such is the view of its importance that one brand has brought in staff to respond to customers by providing them with customized content. In the news section, we highlight expert opinion on why good, strong content is essential. Elsewhere, we see once again how the use of visuals, whether photographs or videos can reel people in and get them engaging with campaigns.
Show Your Love for Hawaii, Urges Social Media Campaign
This month #LetHawaiiHappen is encouraging residents and visitors to the Hawaiian Islands to share their experiences through words, pictures and videos. Part of the aim is to move beyond the stereotypical image of Hawaii and feature some of the “unexpected pleasures”. The promotional initiative is being run by the Hawaii Visitors and Convention Bureau (HVCB).
“While everyone knows that The Hawaiian Islands are rich in natural beauty, the oftentimes untold story is that the real beauty of this incredibly rich destination, with its unique culture, traditions, experiences, and activities, are those special memories that couples, families, and friends create throughout their stay as they hang–loose and go with the flow,” said Jay Talwar, HVCB’s chief marketing officer.
The best six social media posts from Hawaii’s major islands will be featured across its promotional material.
Demonstrate Your Passion for the Life Aquatic
Fuelled by Water is a new social media and digital campaign by swimwear brand Speedo USA. Video is a key element with a number of mini documentaries featuring individuals from all walks of life who love getting active on and in the water.
“With this new campaign, we wanted to ‘fuel’ a fresh and new conversation about why people love the water and celebrate their passions for the pool, lake, ocean, river, etc., “said Speedo USA President Jim Gerson. The company hopes that the stories will inspire the audience to share their own videos of how they embrace the life aquatic. They can do so by tagging @SpeedoUSA on Twitter and Instagram with the hashtag #fueledbywater. The campaign will run for six weeks, during which time Speedo will select their favourite user-generated posts, and a weekly winner will be awarded a pack of Speedo goodies.
Clinique Campaign Urges People to ‘Start Better’
Beauty brand Clinique has kicked off a social media campaign designed to deliver customised content to followers. The ‘start better’ campaign is all about fresh starts and new beginnings, whether that’s a new job, city, relationship or any bold step forward. The campaign started with an inspirational video and invites users on Facebook to share how they will be ‘starting better’.
Their posts won’t be disappearing into a vacuum, because OMD Australia, the agency behind the campaign is staffing its Sydney office with eight people who will respond to followers with customised content.
New Social Campaign from Calvin Klein Watches
As part of its new global advertising push, Calvin Klein watches will 
be rolling out a social media campaign at the end of January. The starting point will be key influencers sharing photos of themselves wearing the brand’s watches and other jewellery pieces. It is hoped that this will in turn encourage other users to post similar pics using the #ckminute hashtag.
How to Make Drinking Water More Exciting for Children
In the UK, SodaStream has released an advert as part of its ‘Water Made Exciting’ campaign. The goal is to help families cut down their kids’ sugar consumption by offering healthier alternatives. Realising that many children find water boring, the ad shows how SodaStream can make it more fun. The campaign will also involve an interactive social media element directed at mums and children, as well as attempts to include influential vloggers and bloggers. The makers of the carbonation product will also be inviting social media followers to take part in the #watermadeexciting challenge to highlight different ways it makes mealtime glasses of water more exciting.
Campaign to Save Taco Bell’s First Home
Taco Bell is turning a news event related to its history into a social media push that will no doubt garner lots of 
publicity. The world’s first Taco Bell restaurant could soon be demolished after lying vacant for the last few weeks. The building is in Downey, California and is where Taco Bell founder Glen Bell first opened his restaurant in 1962. More recently, it housed fast food restaurant Seafood & Tacos, but this closed in December. The campaign to save the building and restore it to its original state operates under the hashtag #SaveTacoBell.
News
Time now for a look at some of the social media news stories that have been making waves over the last few days.
Majority of Malaysian Job Seekers are Using Social
According to the 2014 Kelly Global Workforce Index, at least three in every five job seekers in Malaysia now use social media as part of their job searching activities. This is a lot higher than the global average of 36%. The research has also revealed that more than 80% of candidates in APAC countries preferred to apply for a job using an online application form or by sending a digital resume.
Content is Key for Driving Engagement
Digital Market Asia has highlighted the views of leading industry practitioners following December’s report by Socialbakers on the effectiveness of social media in driving site visits. The report pointed out that the more that brands interact on social the more visitors turn up at their websites. Discussing the survey results, Sven Huberts, Regional Managing Director, Isobar Asia-Pacific, said: “Social media platforms provide brands with excellent opportunities to reach their target audiences, both in terms of quantity (high usage) and quality (advanced targeting).”
While Preetham Venkky, Business Head of KRDS Asia and Head of Digital Strategy at KRDS, added: “As more users spend more time on social media sites and apps, it’s important for brands to create actionable content that is propagated by users.”
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From MavSocial | Complete Social Media Visual Content Management & Publishing Software
