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Why Managing Your Visual Content is Critical to Your Social Media Marketing Success in 2015

Why Managing Your Visual Content is Critical to Your Social Media Marketing Success in 2015

Digital Asset Management, Digital Marketing / By

Look, we’re sorry, but we have to begin this article with an inconvenient truth. Using Google image search for visual additions to your blog posts and social media campaigns might be easy, but it’s a high risk strategy that can cost you a small fortune, especially as stock photo companies are now notorious for coming […]

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Finding the ROI for Visual Content Management Systems

Finding the ROI for Visual Content Management Systems

Digital Marketing, Social Media / By

In the final article in this series, we discuss the ROI of implementing a visual content management system. Using a Visual Content Management system saves organisations time and money. The savings come from reduced labour costs and reduced time spent on searching for visuals and repurposing content. To understand just how much value these systems can bring, businesses

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