These days Twitter is situated well within the echelons of social media giants. Twitter already has an astounding 555 million users and these numbers are growing each and every day. It is estimated that roughly 135,000 new people create a Twitter account daily.
Roughly 18% of all online adults use the micro-blogging site and the majority of users seem to fall within the 18 to 29 demographic. All in all, Twitter is a powerful marketing tool and if you haven’t already now is the time to add it to your repotoire.
The trick to social media success isn’t just using Twitter; it is using Twitter well. So what’s the secret to Twitter success? It’s simple: consumer engagement. You want customers to engage and interact with the content you are posting.
Twitter engagement can essentially be broken down into four basic categories: a customer following your brand, having a customer “retweet” your brand’s post, having a customer “favorite” your brand’s post, and a customer tagging your brand in a tweet.
We really can’t stress the importance of engagement enough. Research consistently shows that the more a customer engages with a brand on social media the more likely that customer is to purchase from that brand.
Check out the data: 67% of Twitter users are more likely to purchase from brands they follow while 79% of Twitter users are more likely to recommend brands they follow.
However, in order to facilitate consumer engagement you are going to need to craft compelling Twitter content. To craft content that your followers want to interact with be sure to check out these tips and tricks.
Tweets should be interesting. If you want users to engage with you on Twitter you need to craft content that is interesting, content that will catch their eye and hold their attention. Try to craft content that falls into one of the following categories:
- Useful. Whether it is a quick and easy but delicious dinner recipe or even an awesome off of the beaten path vacation suggestion, people absolutely love useful bits of information. So teach your followers something new, share a new idea, and help them save time.
If people associate your Twitter account with content that is actually useful and applicable to their everyday lives they all the more likely to follow you and engage with you. People are also much more likely to share information they find to be useful with their own networks, which in turn helps to boost your visibility.
- Humorous. People love to laugh. It’s basic psychology. So whether it’s a hilarious meme or a funny joke, if you think your followers will get a chuckle out of something don’t hesitate to share it (of course, a word to the wise: always make sure that all humor it appropriate. You don’t want to offend anyone. )
- Thought provoking: Did you read a fascinating article in the New York Times this morning? Tweet a link to it! Did you come across a fabulous quote? Share it! Have a recommendation for a great book? Let your followers know!
When you give your Twitter followers something to think about they are much more likely to respond back with their own thoughts, feelings, and opinions. Thought provoking content is definitely invaluable when it comes to facilitating engagement.
Tweets should be relevant. Whether your Tweet is useful, funny, or thought provoking, no matter what category your content falls in it should always, always be directly relevant to your target audience.
The latest quick and easy healthy dinner recipe probably isn’t going to catch the eye of pre-teen boys while an article about the world’s wildest spring break destinations is unlikely to appeal to retirees. Always know who your target audience is and share content appropriately.
Never underestimate the power of incentive. A little incentive can go a long way when it comes to driving up consumer engagement. People are all the more likely to engage with your content if they think there might be something in it for them.
Try offering a reward for the next three people to follow you or for the first person to retweet your next tweet. Whether you’re giving away a luxury vacation, a t-shirt, or free tickets to a local show, people are much more likely to act when they see a potential reward for their action.
Yes, hashtags matter. Hashtags enhance the visibility of your Twitter content. And the more people who see your content, the better. So, how can you effectively employ the hashtag? Always keep hashtags short and sweet.
Anything more than twenty characters is probably a bad idea. Tweets can only be 140 characters so the trick to success is keeping things simple and succinct. After all, brevity is the soul of wit. Furthermore, never overload your tweets with hashtags.
Research shows that users consistently engage more with content that has less then three hashtags. Click through rates are also much higher when content features less hashtags. In general, two tends to be the ideal number.
Be sure to take some time developing hashtags; they should reflect your brand and your brand’s values. And whenever possible try to source user generated hashtags that pertain to your brand.
Engage with your followers. It’s simple: when you interact with followers they are all the more likely to interact with you, driving up engagement. If a follower tweets at you, respond.
If a follower tweets something that catches your eye, don’t hesitate to retweet it. Remember, Twitter, and social media in general, is an incredibly powerful way to facilitate interaction between your customers and your brand.
From MavSocial | Social Media Marketing Software for Business