If you have an online business, you should know the importance of social media #socialmedia marketing in promoting your products. These days, social networks are the main field of advertising for eCommerce, because they actually duplicate the sense of community people feel in real life.
So, when you really want your business #business to take off, you should be ready to get active on social media. The first thing to do is to create accounts on the most popular social networks to represent your company. After filling out all the profile info, you should start your actual social media marketing.
In general, this will consist of posting interesting content—and posting it regularly. Even if you know your target audience well and know what kind of info should be shared, another problem may occur. Content #content is not inexhaustible: so where should you get new ideas?
This article will help you find out where to gain inspiration. But remember, that doesn’t mean you can just copy content. No, in fact that strategy would be rather bad for your marketing campaign. Instead, be sure to find fresh and interesting ideas to produce new content for your social media profiles.
Social Media
The first sources of inspiration for SMM #SMM are the social media sites themselves. You can watch what other companies are posting and research what kind of content is the most successful among their customers, then use this information in the process of creating your own content. But that’s not where it ends.
Always keep in mind that social networks represent a huge mass of people who stand behind the web page and the brand. And as you remember, the main content creators are simply people. These people post different jokes, amusing images, and other interesting things produced in their social environment.
It’s a treasure for social media marketers—it’s like an endless source of entertaining content. However, you should choose wisely from this source, so your content completely fits your target audience.
Quora
Quora can also be called a social network. However, it is a very specific resource, and its specialty is quite appropriate for content inspiration. That’s why being registered on Quora is a requisite for every social media marketer.
So, what’s the deal? Actually, the website’s concept is quite simple: people ask questions and people answer these questions. The trick is that from these questions you can find out which things worry, interest, annoy, and inspire people.
What could be more important when trying to learn people’s interests? From this information you just need to create the content based on this info—and be sure that it’ll be trendy and interesting for your target audience.
Blogs
Blogs #blogs are the second most important resource after social media—here you can watch interesting but raw content. The idea behind blogs is the same as for social media content—people just post everything interesting they see and hear around the web.
However, it’s more individualized and specific than social media content, because bloggers manipulate this info for it to be more suitable for the internet, and for blogs in particular. On one hand, part of the job is done for you, as you are basically provided with ready-to-go internet content, which can be easily adapted for your social media page.
But on the other hand, adjustments have been made for the blog, and they have been made for that particular blog, so you have to identify the tidbits that are unnecessary for SMM blogging and cut them out of your inspiration.
Pop Culture
Pop culture is the broadest field for content inspiration. Indeed, what could be easier: just listen to music, watch films, read fiction—and enjoy absorbing all this information. However, the real key is that you need to know exactly which aspects from this field are appropriate for your target audience.
In addition, you must do more than just carry the pop culture reference from the real world into your social media page; you must transform it properly, putting all this mass into a defined form that is comfortable for perception by your customers. For example, you can create commixes using screenshots from some trendy and popular films. Nowadays people like such tricky things.
These four fields will be quite enough to keep you social media marketing going, to maintain your regular posting goals, and finally to raise your content to the level of being interesting and trendy. And the last is the most important. Remember, the success of your social media marketing campaign fully depends on the quality of your content.
From MavSocial | Social Media Marketing Software for Business
