Recently a colleague of mine who’s a social media marketer posted a question on Facebook. She said she was sitting down to update her company’s social media guidelines and asked her network for suggestions. There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” […]
12 Suggested Security and Privacy Guidelines for Social Media Read More »
Nobody likes a quitter And nobody likes to quit. But the reality is that most bloggers DO quit, and often it’s the smart choice. A study found that nearly 95% of blogs are eventually abandoned. Personally, I’ve quit two blogs myself, and now I’m on my third, which I’ve been writing on for the last
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ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by
Preparing for a Social Media Crisis Read More »
You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. We hear this all day every day, and it’s a sound that continually rings in our ears. But why aren’t we being who we really are? People aren’t authentic; they’re just authentic about
The Authentic Crisis on Social Media Read More »
A couple of decades after the advent of the World Wide Web, the Internet, and social media are omnipresent in our society. They influence how we operate and our behaviors in most aspects of our daily lives; from home to school, work to personal relationships and leisure. There’s a transfer of power and influence in
Building Your Influencer Marketing Strategy Read More »
Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social media. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job
15 Social Media Concepts to Make You a More Marketable Social Media Professional Read More »
