In the marketing world, user-generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Brands are desperate to regain the authenticity they’ve lost due to competition. User-generated content (UGC) in favor of a brand ticks the authenticity checkbox. We’ll first have […]
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When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free
Definition of Customer Loyalty in Marketing Read More »
Recently a colleague of mine who’s a social media marketer posted a question on Facebook. She said she was sitting down to update her company’s social media guidelines and asked her network for suggestions. There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,”
12 Suggested Security and Privacy Guidelines for Social Media Read More »
The days of the stalwart and stoic press release are long gone for PR, and now, more than ever, your brand needs to have a clear and distinct personality. When it comes to PR and social media, if you find yourself using the same old tactics and your results keep decreasing, it’s a sign that
Overlooking These 4 Things with Your Social Media and PR? Read More »
Nobody likes a quitter And nobody likes to quit. But the reality is that most bloggers DO quit, and often it’s the smart choice. A study found that nearly 95% of blogs are eventually abandoned. Personally, I’ve quit two blogs myself, and now I’m on my third, which I’ve been writing on for the last
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ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by
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