When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free […]
Definition of Customer Loyalty in Marketing Read More »
Recently a colleague of mine who’s a social media marketer posted a question on Facebook. She said she was sitting down to update her company’s social media guidelines and asked her network for suggestions. There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,”
12 Suggested Security and Privacy Guidelines for Social Media Read More »
The days of the stalwart and stoic press release are long gone for PR, and now, more than ever, your brand needs to have a clear and distinct personality. When it comes to PR and social media, if you find yourself using the same old tactics and your results keep decreasing, it’s a sign that
Overlooking These 4 Things with Your Social Media and PR? Read More »
Nobody likes a quitter And nobody likes to quit. But the reality is that most bloggers DO quit, and often it’s the smart choice. A study found that nearly 95% of blogs are eventually abandoned. Personally, I’ve quit two blogs myself, and now I’m on my third, which I’ve been writing on for the last
How To Know When To Quit Your Blog Read More »
ocial media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once possibly had hours, or even days to respond to a crisis depending on the news cycle, they now may have only minutes to respond. Where information may have once been conveyed by
Preparing for a Social Media Crisis Read More »
Back-end marketing encompasses all marketing efforts directed towards existing customers. It is focused on nurturing relationships with customers who have already made a purchase, with the primary goal of generating profit and increasing their customer lifetime value (CLV). Back-end marketing is the marketing activity least done by companies, and it’s one of the most important.
Do You Have a Back-End Social Media Marketing Plan? Read More »
