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15 Social Media Concepts to Make You a More Marketable Social Media Professional

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Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages. However, many of these organizations lack experienced personnel to truly unleash the power of social media. According to a survey by Harvard Business Review of 2,100 companies, only 12% of those utilizing media feel they use it effectively. Further, online job […]

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boost website traffic using MavSocial Social Media Marketing Software for Business

Why Monitoring Your Social Media (Website) Traffic is as Important as Driving It!

Social Media, Tips & Tricks / By

So much attention is given to generating traffic that it’s not uncommon for the scales to be completely unbalanced when it comes to the other, no less important, operator in the traffic management equation – monitoring. Monitoring traffic enables you to know who is visiting your website, where they are coming from, and where they

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How Does Your Brand Experience Translate in Social Media?

Social Media / By

A brand is the identity of a specific product, service, or business. Key elements of a brand typically include: Name: A unique name that identifies and differentiates the brand—for example, Coca-Cola or Nike. Logo: A symbol or distinctive visual design that identifies the brand. For example, the Nike “swoosh” or the McDonald’s golden arches. Slogan

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7 Effective Ways to Increase Twitter Engagement

7 Effective Ways to Increase Your Twitter Engagement

Social Media, Social Media Marketing, Twitter / By

Twitter is one of those social media platforms that works well for everything, from building relationships to lead generation. It is not easy though. It’s fast and overwhelming, and it’s too easy to get buried in millions of updates that go live there. So you’re probably wondering how to increase Twitter engagement and squeeze more

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