Influencer Marketing

Facebook Branded Content a Win for Influencer Marketing_Blog

Why You Should Use Facebook Branded Content NOW!

Facebook’s pay-to-play approach to influencer marketing just got a whole lot more interesting with the introduction of its branded content feature. Some marketing commentators have been quick to label the changes as a hit to influencer marketing, but it may also create some real opportunities for clever brands and content creators. So what exactly is …

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How to Use User-Generated Content for Your Business_Blog

How to Use User-Generated Content for Your Business

Tap into your best content source What’s more authentic? Source On the left, we’ve got a polished post featuring a delicious looking burger that has clearly had some help getting picture ready. On the right, we’ve got a real person enjoying some fries, a soda and McDonald’s Instagram hashtag campaign, #SipShareWin. That’s the difference between …

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How to Make Your Influencer Marketing Campaign a Hit

5 Ways to Make Your Influencer Campaign a Hit

Don’t let your campaign strike out! Influencer marketing isn’t just another fad. In fact, it’s one of the oldest marketing techniques in the book, reimagined for the digital era. Social media has transformed how circles of influence work in real life. For example, our shopping decisions are affected by bloggers, YouTubers, and reviewers. This is …

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