Facebook is an invaluable resource for digital marketers. Whether it’s an active and vibrant community page or a highly targeted ad program, Mark Zuckerberg and his team have created a premium platform where people spend loads of time. What many people don’t realize is that when you start cross-marketing using Facebook with other channels, your […]
15 Tips for Using Facebook Marketing to Grow Your Email List Read More »
Curating content means pulling ideas and links from related articles across the web and creating one summary-type article, and it’s becoming a popular practice amongst businesses. Search Engine Land’s SearchCap is an excellent example of an “article” that is actually a piece of curated content. This is a great practice for several reasons: It’s an
What NOT to Do When Curating Content Read More »
A brand is the identity of a specific product, service, or business. Key elements of a brand typically include: Name: A unique name that identifies and differentiates the brand—for example, Coca-Cola or Nike. Logo: A symbol or distinctive visual design that identifies the brand. For example, the Nike “swoosh” or the McDonald’s golden arches. Slogan
How Does Your Brand Experience Translate in Social Media? Read More »
Twitter is one of those social media platforms that works well for everything, from building relationships to lead generation. It is not easy though. It’s fast and overwhelming, and it’s too easy to get buried in millions of updates that go live there. So you’re probably wondering how to increase Twitter engagement and squeeze more
7 Effective Ways to Increase Your Twitter Engagement Read More »
